TePukengaCourses/ Outline PMKT103

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• Launching products and generating market demand Customised for TP demo site
• Startup
  • Start here
  • About
  • Site map
• Course guide
  • Overview
  • Learning outcomes and objectives
  • Syllabus
  • Activities and learning challenges
  • Resources
• Interactions
  • Course announcements
  • Course feed
• Learning pathways
  • Orientation
    • Overview
    • OERu platform
    • OERu social network
    • OERu forums
    • Website annotations
    • OERu resource bank
    • Learning journal blog
    • Start - Declare yourself challenge
    • Tasks - Declare yourself challenge
    • Outputs - Declare yourself challenge
  • Product branding and distribution channels
    • Overview
    • Video signpost: Brands and branding
    • Brand value
    • Distributing the product
    • Channel strategy decisions
    • Marketing channels
    • Marketing channel relationships
    • Start - Distribution channels skills challenge
    • Tasks - Distribution channels skills challenge
    • Outputs - Distribution channels skills challenge
    • Quiz
  • Leveraging promotion tools and tactics
    • Overview
    • Video signpost: Marketing communications
    • Audio Signpost: Business promotion
    • Integrated marketing and communications
    • Regulation of marketing
    • Video signpost: Cross-cultural marketing communications
    • Start - Promotion tools skills challenge
    • Tasks - Promotion tools skills challenge
    • Outputs - Promotion tools skills challenge
    • Quiz
  • The power of digital marketing
    • Overview
    • Video signpost: Digital marketing
    • The reach of the internet
    • Social and digital media marketing
    • Social media and technology trends
    • Digital marketing strategies
    • Start - Digital marketing skills challenge
    • Tasks - Digital marketing skills challenge
    • Outputs - Digital marketing skills challenge
    • Quiz