Principles of marketing/PMKT103/Digital marketing/Digital marketing strategies

Digital media strategies

1. Read eMarketing Strategy (pdf), a chapter from eMarketing: The Essential Guide to Online Marketing, by Rob Stokes (published by Saylor Academy). Note that this was first written in 2008, so the content inevitably does not reflect the latest technologies, but the general approach is still relevant.
2. Read this blog post on 7 Key Ingredients of a Successful Digital Marketing Strategy
3. Which piece of advice from these readings was most interesting for you and why?

Share your thoughts about it on WENote.

Note: Your comment will be displayed in the course feed.

Resource bank activity

As digital marketing is such a rapidly changing field, it is important to keep up-to-date with the latest trends and advice.

(For this activity, you will need to register for the bookmarks.oeru.org site if you have not already done so.)

• Do an internet search for current advice and examples of digital marketing strategies - try to find ones that are relevant to your own country or context if you can.
• Select one or two that you find the most helpful and reliable (consider who has created the information and for what purpose).
• Add the link to the resource bank and remember to mark it "Public" so others can see the link.
• Ensure you add the tag "PMKT103" to your entry.
• Read two or three resources contributed by other learners and vote for ones that you find useful.

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The resource bank is hosted at bookmarks.oeru.org. The system uses tags to search for related resources. Log in and vote for resources you find useful. Please use the following tags for this activity:
Required tags: : PMKT103
Suggested tags: : marketing strategy, digital marketing (or other descriptive tag(s))
Quicklink: : PMKT103