Principles of marketing/PMKT103/Leveraging promotion tools/Integrated comms

Social media

As the media landscape changes, marketers may change the type of promotions they use in order to reach their target markets.

With changing technology and social media, less money is being budgeted for traditional media like magazines and more money is budgeted for "new media." Regardless of the type of media used, marketers use integrated marketing communications to deliver one consistent message to buyers.

Integrated Communications

1. Read this chapter, which discusses the different methods of communication employed by businesses to:
   • reach their customers
   • the types of message strategies commonly used, and
   • budgetary issues that must be considered.
2. Read this article on Integrated Marketing and Communications on Wikipedia.
3. For a service or product you use, make a WEnote post about which communication method you believe is most effective and why.
4. Look on the course feed page to read what others think.

Note: Your comment will be displayed in the course feed.