Principles of marketing/PMKT103/Product branding distribution channels/Distribution channels skills challenge tasks

1. Review the Stimulus Resources.
2. Go to your WordPress site - logging in with your user name and password. (If you forget your username or password, you can click on a link - usually "Forget / forgot your password or username - and enter your email address. The system will send you an email (to the email address provided) - with information about resetting your username and/or your password. If you change either one of these - please keep the information in a safe place, for future use.)
3. Begin writing your blog post. Edit it when completed, and click publish when you are ready for it to go live.
4. How would you brand your product and select appropriate distribution channels for this product? (For example, is "Human Hamster Wheel for the Ultimate Standing Desk" the right branding for an enterprise B2B marketplace? Probably not (even though, one sees many people working in an office situation, in the video). However, if the main target market were 25+ male computer geeks, then perhaps it might be.)
   • Identify three (3) target markets - and develop branding information for each one.
   • Explain your rationale.
5. Analyze the advantages and disadvantages of key distribution channels, for each of the three (3) target markets.
   • Recommend to management which distribution channels will contribute to the greatest product sales and profitability.
6. Choose one (1) of the three target markets, and make recommendations for the best distribution channels throughout the product life cycle (PLC).
   • Market Introduction Stage
   • Growth Stage
   • Maturity Stage
   • Saturation and Decline Stage
7. Explain your decisions, as if you would, in a real-world situation to management. At this stage, there are no right or wrong answers, but critical thinking and analysis that will help you, as a marketing manager, make wiser, informed decisions and beneficial trade-offs.

• Don't forget to use the course tag #PMKT103 in your blog post.
• Respond substantively (i.e., not rah-rah postings) to at least two (2) of your peers / colleagues who have made blog posts. Look in the Learning challenge register to find their post.