Principles of marketing/PMKT103/Leveraging promotion tools/Business promotion

Yellow pages business directory

“	Business promotion is communicating with the public in an attempt to influence them toward buying your products and/or services. The words promotion and advertising are often used interchangeably, but they're not the same thing. Promotion is the broader, all-inclusive term. Advertising is one specific action you could take to promote your product or service. It's one type of promotion. Promotion, as a general term, includes all the ways available to make a product and/or service known to and available to purchase by customers.	”
—Susan Ward

Different approaches to business promotion

1. Listen to this lecture (25:26 mins) in which Mark Juliano of Carnegie Mellon University, provides more marketing information pertaining to entrepreneurship and business marketing - including public relations, trade shows, events, seminar selling, etc. Promotion is an all-important aspect of marketing. (You can start at 1:10 mins in to the recording to skip the introduction.)
2. In WEnotes post about what you think was the most important message on marketing, public relations and promotion given in the audio.
3. Look on the course feed page to see what others thought.

Note: Your comment will be displayed in the course feed.