Principles of marketing/PMKT103/Digital marketing/Required reading 3

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Social media communication

“	When you talk about social, people think Facebook and Twitter. They are certainly platforms that enable social but it’s so much broader than this! Social technology can (and should be) found across an entire organization – marketing, sales, customer service, HR and many other departments. Social technology is technology that facilitates a conversation with your target audience (employees, customers, partners) through digital channels.	”
—Razor Social

Social media trends

1. Read these 6 short articles on social media and technology trends from the Boundless Marketing textbook:
   • Online Consumer Behaviour
   • Mobile Consumer Behaviour
   • Targeting Consumers Where They Spend Time
   • Making Appropriate Changes to Product, Placement, Promotion and Pricing
   • Understanding Apps in a Marketing Context
   • Trends in Social Media
2. Post a WEnote about how targeting consumers based on their social media activities can contribute to a product's success, at various stages in the product life cycle.
3. Look on the course feed page to see what others posted.

Note: Your comment will be displayed in the course feed.