Principles of marketing/PMKT103/Product branding distribution channels/Video signpost

Brands and branding

Watch this brief video by Brian K. McCarthy as it gives an overview of brands and branding and introduces the following:

• what a brand is
• identity, set of promises and experiences delivered to customers
• brand name, logo, brand mark
• brand strategy 101

Brands and branding (11:20)

1. Write a WEnote on a well known brand that you use. What does the brand promise its customers?
2. Look at what others have said in the course feed.

Note: Your comment will be displayed in the course feed.