Principles of marketing/PMKT103/Digital marketing/Digital marketing skills challenge tasks

1. Review the Stimulus Resources.
2. Explain which digital marketing tools you would use to promote the product, throughout each product life cycle stage - for the three (3) target markets previously identified.
   • Recommend various digital marketing tools you would use to promote the product for the three (3) previously identified target markets.
   • Explain your rationale.
3. Analyze the advantages and disadvantages of Facebook, Twitter and LinkedIn, for each of the three (3) previously identified target markets.
   • Explain your rationale.
4. Choose (1) of the three previously identified target markets, and make recommendations for the best digital marketing approaches and tools throughout the product life cycle (PLC).
   • Market Introduction Stage
   • Growth Stage
   • Maturity Stage
   • Saturation and Decline Stage
5. As a simulation of a real-world situation, explain why you have made these decisions - as if you were speaking to upper management. As a marketing manager, it is important to put yourself in the mindset, that you are not operating alone, but an important part of a business team - accountable for the recommendations you make, grounded in research and experience.

• Don't forget to use the course tag #PMKT103 in your blog post.
• Respond substantively (i.e., not rah-rah postings) to at least two (2) of your peers / colleagues who have made blog posts. Look in the Learning challenge register to find their post.