Principles of marketing/PMKT103/Digital marketing/Reach of the internet

Research

The video and the readings included in this learning pathway assume that your target customers have easy access to the internet and use social media frequently.

How true do you think that is around the world - and specifically in your own country?

Read this articleabout global internet access and social media use from Our World in Data, based on research by the World Bank.

Using the article or other sources on the internet, try to find some up-to-date statistics about internet and social media use in your own country.

1. Do any of the statistics you have found surprise you? Why?
2. How would these statistics affect digital marketing in your country?

Share your thoughts on the discussion forum and see what others have posted.

Keep your findings in mind as you work through the rest of this learning pathway.