Principles of marketing/PMKT103/Digital marketing/Digital marketing skills challenge outputs

Learning outcome actions

1. Publish a post on your blog sharing your rationale about digital marketing tools and techniques for the Ultimate Standing Desk.
2. Your blog post must include:
   • For three (3) target markets, an explanation of the digital marketing tools and techniques for each target market (previously identified) - 300 words each (per target market).
   • For three (3) target markets, an analysis of the advantages and disadvantages of Facebook, Twitter and LinkedIn in each target market, including recommendations to management and your rationale. - 250 words each (per target market).
   • For one (1) of the three target markets, provide recommendations for the most effective digital marketing approach and tools for each stage of the product life cycle. Provide your rationale for doing so, and be specific in describing your activities.
     • Market Introduction State - 250 words
     • Growth Stage - 250 words
     • Maturity Stage - 250 words
     • Saturation and Decline Stage - 250 words
   • Add category or tag for your post using the course tag (PMKT103). (See how to add a tag in Wordpress.)
3. Register your blog post on the Learning challenge register so others can find your post.
4. Provide substantive, relevant comments on two (2) of your course peers' / colleagues' blog posts. A substantive comment is at least four sentences that evidence your knowledge and experience in relation to another person's post.