Principles of marketing/PMKT103/Digital marketing/Video signpost

Digital marketing

Watch this short video from the Frankfurt School of Finance and Management, which highlights how digital technology has changed the nature of marketing in recent years.

What is digital marketing? (1:51 mins)

1. Think of an example of digital marketing you have seen recently.
2. How effective was it in persuading you to buy/use that product or service? Why?
3. Post your thoughts in a WENote and look on the course feed page to see what others posted.

Note: Your comment will be displayed in the course feed.