Principles of marketing/PMKT103/Digital marketing/Digital marketing skills challenge
| Summary: | What digital marketing techniques and tools would you use to build awareness, interest and demand for this product? |
 | 3-4 hours |
During this challenge you will write a blog post on your WordPress blog, and respond substantively to at least two (2) of your peers.
Start here
Review the previously assigned readings and the following supplemental resources:
- Digital marketing, in Wikipedia.
- Social media marketing, in Wikipedia.
- Content marketing, in Wikipedia.
- Online advertising, in Wikipedia.
- Crowdsourcing, in Wikipedia.
The purpose of this learning challenge is to:
- Learn how digital marketing tools and techniques can build interest, awareness, visibility, demand and a community of engaged followers for a product, service, cause or organization.
- Document and share your learning experience by posting a blog entry.
- Learn from your peers regarding how they would develop segmentation plan and positioning for this product.
Value of this exercise
Digital marketing is a scalable, cost-effective medium that allows organizations to strengthen their product brands, engage with customers, influencers and opinion leaders, and sell their products and services through their websites and e-commerce. There are low barriers to entry, yet digital marketing can provide complex and informative data about customers, their level of engagement, and purchase behavior. Used in combination with traditional forms of marketing, marketing managers in the real-world, are discovering powerful opportunities to expand their reach, deepen customer relationships and accelerate the product-development to purchase cycle.
