Principles of marketing/PMKT103/Product branding distribution channels/Distributing the product

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Distribution channels in marketing are one of the classic “4 Ps” (product, promotion, price, placement a.k.a. “distribution”). They’re a key element in your entire marketing strategy — they help you expand your reach and grow revenue.

MarketingMO


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Distributing the product

From the reading below, you will understand the methods used in distribution channels and gain insight into their role.

The chapter also covers:

  • the management of underlying behavioural dimensions present in most channels
  • functions of the channel
  • capabilities and limitations
  • the elements of a channel strategy


  1. Read this chapter from John Burnett's Core Concepts of Marketing, which provides an overview of distribution channels.
  2. In a WEnote give an example about why marketers use various distribution channels.
  3. Look at what others have said on the course feed page.


Note: Your comment will be displayed in the course feed.