Principles of marketing/PMKT103/Leveraging promotion tools/Promotion tools skills challenge tasks

1. Review the Stimulus Resources.
2. Explain which marketing communications and promotional tools you would use to promote the product, throughout each product life cycle stage - for the three (3) target markets previously identified.
   • Recommend various marketing communications and promotion techniques you would use to promote the product to the previously identified three (3) target markets.
   • Explain your rationale.
3. Analyze the advantages and disadvantages of your preferred marketing communications and promotion techniques, for each of the three (3) target markets.
   • Explain your rationale.
4. Choose (1) of the three target markets, and make recommendations for the best distribution channels throughout the product life cycle (PLC).
   • Market Introduction Stage
   • Growth Stage
   • Maturity Stage
   • Saturation and Decline Stage
5. As a simulation of a real-world situation, explain why you have made these decisions - as if you were speaking to upper management. As a marketing manager, it is important to put yourself in the mindset, that you are not operating alone, but an important part of a business team - accountable for the recommendations you make, grounded in research and experience.

• Don't forget to use the course tag #PMKT103 in your blog post.
• Respond substantively (i.e., not rah-rah postings) to at least two (2) of your peers / colleagues who have made blog posts. Look in the Learning challenge register to find their post.