Principles of marketing/PMKT103/Course guide/Syllabus

Session	Dates
Getting started	Independent study before starting the course.
Session 0	Independent study (recommend 2 days)
Session 1	Independent study (recommend 3 days)
Session 2	Independent study (recommend 3 days)
Session 3	Independent study (recommend 3 days)

Getting started

Course overview

Familiarise yourself with the course site and the course guide

• Dates: Independent study before starting the course.
• Consult these pages for the information you need.
  • About PMKT103
    1. Start here
    2. Course guide
• Key activities:
  1. Complete the OERu New Participant Survey
  2. Complete the 5 things you need to do before starting the course

Session 0

Orientation

Establish your personal learning environment (PLE) and declare yourself.

• Dates: Independent study (recommend 2 days)
  
• Learning materials:
  1. Establish a personal learning environment.
• Key activities:
  1. Work through the learning materials for this learning pathway
  2. Post a "Toot" using the course PMKT103 hashtag
  3. Create your forums account for PMKT103 and complete your profile page
  4. Practise annotating a web page with the PMKT103 course code
  5. Create your bookmarks account and search for links using PMKT103
  6. Create a learning journal blog for PMKT103
  7. Complete the "Declare yourself challenge for PMKT103

Session 1

Product branding and distribution channels

These are the things you need to complete for this learning pathway.

• Dates: Independent study (recommend 3 days)
• Learning materials:
  1. Product branding and distribution channels
• Learning activities:
  1. Brands and branding (WEnote)
  2. Brand value (WEnote)
  3. Distributing the product (WEnote)
  4. Channel strategy decisions (WEnote)
  5. Marketing channels (WEnote)
  6. Marketing channel relationships (WEnote)
  7. Branding and distribution channels challenge
  8. Quiz

Session 2

Leveraging promotion tools and tactics

These are the things you need to complete for this learning pathway.

• Dates: Independent study (recommend 3 days)
• Learning materials:
  1. Leveraging promotion tools and tactics
• Learning activities:
  1. Marketing communications (WEnote)
  2. Business promotion (WEnote)
  3. Integrated marketing and communications (WEnote)
  4. Regulation of marketing (WEnote)
  5. Cross-cultural marketing communications (WEnote)
  6. Promotion tools challenge
  7. Quiz

Session 3

The power of digital marketing

These are the things you need to complete for this learning pathway.

• Dates: Independent study (recommend 3 days)
• Learning materials:
  1. The power of digital marketing
• Learning activities:
  1. Video signpost: Digital marketing (WEnote)
  2. Reach of the internet (discussion forum)
  3. Social and digital media marketing (WEnote)
  4. Social media and technology trends (WEnote)
  5. Digital marketing strategies (WEnote and resource bank activity)
  6. Digital marketing challenge
  7. Quiz