Principles of marketing/PMKT103/Leveraging promotion tools/Video signpost 3

Cross-Cultural Marketing Communications

Watch this video by Steven Van Hook to learn about cross-cultural marketing communications through viewing television commercials from around the globe. It is an interesting, revealing and thought-provoking video that uncovers an important dimension in marketing communications.

Cross-Cultural Marketing Communications by Steven Van Hook (8:41)

1. Post a WEnote to tell us about an advertisement you have seen that you think would work well in different cultures.

Note: Your comment will be displayed in the course feed.