Principles of marketing/PMKT103/Leveraging promotion tools/Promotion tools skills challenge outputs

Learning outcome actions

1. Publish a post on your blog sharing your rationale about using various marketing communications and promotional techniques throughout the product's life cycle for the Ultimate Standing Desk.
2. Your blog post must include:
   • For three (3) previously identified target markets, an explanation of the marketing communications and promotional techniques used for each target market - 300 words each (per target market).
   • For three (3) previously identified target markets, an analysis of the advantages and disadvantages of your preferred marketing communications and promotion techniques. 150 words each (per target market).
   • For one (1) of the previously identified target market, an explanation of the marketing communications and promotional techniques for each stage of the product life cycle. Provide your rationale for recommending specific approaches and tools, and be specific in describing your activities.
     • Market Introduction State - 250-300 words
     • Growth Stage - 250-300 words
     • Maturity Stage - 200-300 words
     • Saturation and Decline Stage - 250-300 words
   • Add category or tag for your post using the course tag (PMKT103). (See how to add a tag in Wordpress.)
3. Register your blog post on the Learning challenge register so others can find your post.
4. Provide substantive, relevant comments on two (2) of your course peers' / colleagues' blog posts. A substantive comment is at least four sentences that evidence your knowledge and experience in relation to another person's post.