Principles of marketing/PMKT103/ Outline
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- Launching products and generating market demand
- Startup
- Course guide
- Interactions
- Learning pathways
- Orientation
- Product branding and distribution channels
- Overview
- Video signpost: Brands and branding
- Brand value
- Distributing the product
- Channel strategy decisions
- Marketing channels
- Marketing channel relationships
- Start - Distribution channels skills challenge
- Tasks - Distribution channels skills challenge
- Outputs - Distribution channels skills challenge
- Quiz
- Leveraging promotion tools and tactics
- Overview
- Video signpost: Marketing communications
- Audio Signpost: Business promotion
- Integrated marketing and communications
- Regulation of marketing
- Video signpost: Cross-cultural marketing communications
- Start - Promotion tools skills challenge
- Tasks - Promotion tools skills challenge
- Outputs - Promotion tools skills challenge
- Quiz
- The power of digital marketing
- Overview
- Video signpost: Digital marketing
- The reach of the internet
- Social and digital media marketing
- Social media and technology trends
- Digital marketing strategies
- Start - Digital marketing skills challenge
- Tasks - Digital marketing skills challenge
- Outputs - Digital marketing skills challenge
- Quiz
- Assessment
