Principles of marketing/PMKT101/ Outline

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• Core foundations of successful marketing
• Startup
  • Start here
  • About
  • Site map
• Course guide
  • Overview
  • Learning outcome and objectives
  • Syllabus
  • Activities and learning challenges
  • Resources
• Interactions
  • Course announcements
  • Course feed
• Learning pathways
  • Orientation
    • Overview
    • OERu platform
    • OERu social network
    • OERu forums
    • Website annotations
    • OERu resource bank
    • Learning journal blog
    • Start - Declare yourself challenge
    • Tasks - Declare yourself challenge
    • Outputs - Declare yourself challenge
  • Marketing products and services
    • Overview
    • What is marketing?
    • Video signpost: 4Ps of the marketing mix
    • Video signpost: How to get your ideas to spread
    • Start - Marketing products challenge
    • Tasks - Marketing products challenge
    • Outputs - Marketing products challenge
    • Quiz
  • Optimizing the marketing mix (the 4Ps)
    • Overview
    • Understanding the marketing mix
    • New and existing products
    • Video signpost: Importance of pricing
    • Price
    • Price the only revenue generator
    • Demand-based pricing
    • Place
    • Audio Signpost: Promotion
    • Start - Marketing mix challenge
    • Tasks - Marketing mix challenge
    • Outputs - Marketing mix challenge
    • Quiz
  • Market segmentation, target markets and product positioning
    • Overview
    • Video Signpost: Segmenting markets
    • Segmenting markets and targeting audiences
    • Targeting
    • Positioning
    • Understanding your audiences
    • Start - Segmenting markets challenge
    • Tasks - Segmenting markets challenge
    • Outputs - Segmenting markets challenge
    • Quiz
• Assessment
  • Assessment overview
  • Certification and qualification options
  • How to certify participation
  • About stackable micro-credentials
  • Certificate in business
  • PMKT101 EduBit assessment tasks
  • PMKT101 EduBit rubric