Principles of marketing/PMKT101/ Outline

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• Core foundations of successful marketing - SW - ready
• Startup
  • Start here - SW - ready
  • About - SW - ready
  • Site map - SW - ready
• Course guide
  • Overview - SW - ready
  • Learning outcome and objectives - SW - ready
  • Syllabus - (: Check correct when course fully reviewed and check with Wayne)
  • Learning challenges - SW - ready
  • Resources - SW - ready
• Interactions
  • Course announcements - SW - ready (: links to Mautic emails need to be added on transclusion page)
  • Course feed - SW - ready
    • Instructions for getting ready (: remove when text has been copied to Mautic emails)
    • Instructions for session 1 (: remove when text has been copied to Mautic emails)
    • Instructions for session 2 (: remove when text has been copied to Mautic emails)
    • Instructions for session 3 (: remove when text has been copied to Mautic emails)
• Learning pathways
  • Orientation - (: SW - all this section is up to date)
    • Overview
    • OERu platform
    • OERu social network
    • OERu forums
    • Website annotations
    • OERu resource bank
    • Learning journal blog
    • Start - Declare yourself challenge
    • Tasks - Declare yourself challenge
    • Outputs - Declare yourself challenge
  • Marketing products and services
    • Overview - SW - ready
    • What is marketing? - SW - ready
    • Video signpost: 4Ps of the marketing mix - SW - ready
    • Video signpost: How to get your ideas to spread - SW - ready
    • Start - Marketing products skills challenge - SW - ready
    • Tasks - Marketing products skills challenge - SW - ready
    • Outputs - Marketing products skills challenge - SW - ready
    • Quiz - SW - ready
  • Optimizing the marketing mix (the 4Ps)
    • Overview - SW - ready
    • Understanding the marketing mix - SW - ready
    • New and existing products - SW - ready
    • Video signpost: Importance of pricing - SW - ready
    • Price - SW - ready
    • Price the only revenue generator - SW - ready
    • Demand-based pricing - SW - ready
    • Place - SW - ready
    • Audio Signpost: Promotion - SW - ready
    • Start - Marketing mix skills challenge - SW - ready
    • Tasks - Marketing mix skills challenge - SW - ready
    • Outputs - Marketing mix skills challenge - SW - ready
    • Quiz - SW - ready
  • Market segmentation, target markets and product positioning
    • Overview - SW - ready
    • Video Signpost: Segmenting markets - SW - ready
    • Segmenting markets and targeting audiences - SW - ready
    • Targeting - SW - ready
    • Positioning - SW - ready
    • Understanding your audiences - SW - ready
    • Start - Segmenting markets skills challenge - SW - ready
    • Tasks - Segmenting markets skills challenge - SW - ready
    • Outputs - Segmenting markets skills challenge - SW - ready
    • Quiz - SW - ready
• Assessment
  • Assessment overview - SW - ready
  • Certification and qualification options - SW - ready
  • How to certify participation - SW - ready
  • About stackable micro-credentials - SW - ready
  • Certificate in business - SW - ready
  • PMKT101 EduBit assessment tasks(: SW - Needs updating)
  • PMKT101 EduBit rubric (: SW - Needs updating)