Principles of marketing/PMKT101/ Outline
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- Core foundations of successful marketing - SW - ready
- Startup
- Start here - SW - ready
- About - SW - ready
- Site map - SW - ready
- Course guide
- Overview - SW - ready
- Learning outcome and objectives - SW - ready
- Syllabus - (
: Check correct when course fully reviewed and check with Wayne)
- Learning challenges - SW - ready
- Resources - SW - ready
- Interactions
- Course announcements - SW - ready (
: links to Mautic emails need to be added on transclusion page)
- Course feed - SW - ready
- Instructions for getting ready (
: remove when text has been copied to Mautic emails)
- Instructions for session 1 (
: remove when text has been copied to Mautic emails)
- Instructions for session 2 (
: remove when text has been copied to Mautic emails)
- Instructions for session 3 (
: remove when text has been copied to Mautic emails)
- Instructions for getting ready (
- Course announcements - SW - ready (
- Learning pathways
- Orientation - (
: SW - all this section is up to date)
- Marketing products and services
- Overview - SW - ready
- What is marketing? - SW - ready
- Video signpost: 4Ps of the marketing mix - SW - ready
- Video signpost: How to get your ideas to spread - SW - ready
- Start - Marketing products skills challenge - SW - ready
- Tasks - Marketing products skills challenge - SW - ready
- Outputs - Marketing products skills challenge - SW - ready
- Quiz - SW - ready
- Optimizing the marketing mix (the 4Ps)
- Overview - SW - ready
- Understanding the marketing mix - SW - ready
- New and existing products - SW - ready
- Video signpost: Importance of pricing - SW - ready
- Price - SW - ready
- Price the only revenue generator - SW - ready
- Demand-based pricing - SW - ready
- Place - SW - ready
- Audio Signpost: Promotion - SW - ready
- Start - Marketing mix skills challenge - SW - ready
- Tasks - Marketing mix skills challenge - SW - ready
- Outputs - Marketing mix skills challenge - SW - ready
- Quiz - SW - ready
- Market segmentation, target markets and product positioning
- Overview - SW - ready
- Video Signpost: Segmenting markets - SW - ready
- Segmenting markets and targeting audiences - SW - ready
- Targeting - SW - ready
- Positioning - SW - ready
- Understanding your audiences - SW - ready
- Start - Segmenting markets skills challenge - SW - ready
- Tasks - Segmenting markets skills challenge - SW - ready
- Outputs - Segmenting markets skills challenge - SW - ready
- Quiz - SW - ready
- Orientation - (
- Assessment
- Assessment overview - SW - ready
- Certification and qualification options - SW - ready
- How to certify participation - SW - ready
- About stackable micro-credentials - SW - ready
- Certificate in business - SW - ready
- PMKT101 EduBit assessment tasks(
: SW - Needs updating)
- PMKT101 EduBit rubric (
: SW - Needs updating)