Principles of marketing/PMKT101/Marketing products and services/Marketing products skills challenge

Challenge summary

Summary:	In this learning challenge, you are asked to share your perspectives on the role of marketing and how it may vary in different contexts. You will also review two marketing blogs of your choice and share your thoughts about what makes them effective or not.
	Approximately 1 hour

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Stimulus resources

Review the resources provided in this learning pathway.

Examples of Marketing Blogs

Below, you will find a list of several good marketing blogs, and a link to an article that lists some of the best of marketing blogs. You can also do an internet search to find other marketing blogs, using keywords such as: "top" "marketing" "blogs".

• Oktopost blog, about social media.
• Seth Godin (marketing guru), about all things marketing.
• Moz blog
• Buffer Social, digital marketing
• 16 Top Marketing Blogs and Publications You Need To Be Following, from INC Magazine.

Purpose

The purpose of this learning challenge is to:

• Share your perspective on marketing and its value to organizations with products and services.
• Critically review two marketing blogs to identify features which make them effective or not.