Principles of marketing/PMKT101/Assessment/PMKT101 Edubit

Assessable competency

Apply marketing concepts and processes to develop a rationale for an optimal marketing mix of a product or service, taking market segments, positioning and product life cycle into account.

Download print version of Assessment description and rubrics for LiDA101 (pdf) (: PDF must be updated)

You must complete two tasks for this EduBit assessment:

Task 1

Select a learning challenge from one of the learning pathways in this course which you consider to be your “best” stating the reason for selecting this challenge in a sentence. (You will find the learning challenges at the end of each learning pathway on the course website) You can submit your reflection in a document file.

Task 2

Select a product or service that you have NOT used in any of the learning challenges to review for this report. This could be anything e.g. a washing powder, a toy, an energy drink, mobile or internet service, or a restaurant. Note: We recommend you continue to use this product or service for the assessments in PMKT102 and PMKT103 should you decide to continue your studies of Principles of Marketing, so spend some time to make your choice.

Consult the respective Principles_of_marketing/PMKT101/Assessment/PMKT101_Rubric before you complete the tasks.

Task 1:Learning challenge reflection

Performance indicators

I can do the following:

1. Describe the two most important things that i learnt from completing the learning challenge.
2. Explain WHAT I have learned but also HOW I learned it.
3. Explain how this new knowledge integrates with my previous knowledge and experience, i.e. how does theory relate to practice.
4. List two changes I made to improve my original version (or first draft).
5. Explain how each change improves the aspect of marketing I have examined.

Evidence to demonstrate competency

I have provided:

1. A reflection on your own thinking and learning processes, as well as implications for future learning from completing the learning challenge (approximately 100 words).
2. Analysis of the learning experience explaining the value of the derived learning and your enhanced appreciation for the discipline supporting the two recommended improvements to the version of the initial learning challenge you competed in this course (Approximately 250 words).
3. Articulation of the multiple connections between this learning experience and content from this and other courses, past learning, life experiences and how they contribute to the suggested changes and the aspects of marketing. (Approximately 150 words).

(Please submit your assessment in open file formats, for e.g. LibreOffice (.odt) as well as MSWord (.docx)).

Task 2: Prepare a marketing report for a product or a service

Performance indicators

I can do the following:

1. Prepare a marketing report (approximately 2500 words) for a chosen product or service.
2. Demonstrate that I can apply marketing concepts and processes to develop a rationale for an optimal marketing mix of a product or service, taking market segments, positioning and product life cycle into account. The marketing report should contain the following.
3. Prepare a professional report containing : Introduction, Description of the 4Ps, The product or service Marketing Mix, The product or service Segmentation, Targeting and Positioning Strategy, Conclusions and Recommendations.
4. Produce a bibliography using the APA reference style.

Evidence to demonstrate competency

I have provided:

1. Introduction stating the purpose and objective of the report (approximately 300 words).
2. Description of each of the 4Ps in relation to the product or service chosen (approximately 500 words).
3. Explanation how the 4Ps contribute to the marketing mix with clear justification supported with adequate references (approximately 400 words).
4. Outline of the strategy you think has been used in relation to segmentation, target market and positioning of the chosen product or service, including justification and explanations, supported with adequate references (approximately 800 words).
5. Describe how well you believe the “marketing team” did with this product or service. Describe the pros and cons of the strategy and any improvements you would suggest (approximately 500 words).
6. Bibliography and clear report presentation, accurate grammar and spelling. Correct implementation of the APA reference style.

(Please submit your assessment in open file formats, for e.g. LibreOffice (.odt) as well as MSWord (.docx)).