Principles of marketing/PMKT101/Orientation/Annotations

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Annotate and discuss any web page using Hypothes.is. You can share your annotations with fellow learners by adding the course code. Create an account on Hypothes.is and complete the annotation activity below.

Overview

Hypothes.is is an open source online tool that enables you to annotate any web page or pdf document accessible online via your browser and to share these annotations publicly. Users can also reply to annotations. Hypothes.is supports tags, so annotations tagged using the "PMKT101" course code for Core Foundations of Successful Marketing will be harvested and appear in the course feed.

Typically an OERu course will prompt learners to annotate and comment on a designated web page or pdf document online. However, remember that you can annotate any web page you find online and by tagging your annotation using the course code, this resource comment will be shared with your peers via the course feed. In short, don't restrict your annotations to the predetermined resource links embedded in the materials.

To use Hypothes.is, you must first create an account and be logged in to post annotations.

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Activity: Create your Hypothes.is account

In this activity, you will create an account on Hypothes.is

  1. Consult the “Get Started” page for an overview of Hypothes.is
  2. Create an account on Hypothes.is.



Activate the Hypothes.is browser buttons to annotate

There are two ways to activate the following browser buttons which are displayed on the top right-hand side of your screen which are used to annotate web pages when you are logged in to hypothes.is:

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  1. Activating Hypothes.is via your browser (You will first need to add the Hypothes.is extension or bookmarklet to your browser. Note that Hypothes.is is available for most, but not all, web browsers.)
  2. Going directly to the “Paste a Link” option on the Hypothes.is website. (This adds the prefix “https://via.hypothes.is/” in front of the url of the page you want to annotate.)
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Activity: Practise annotating a web page with the course code

Purpose: The purpose of this activity is to annotate a web page, correctly tag and publish your comment and search for all public hypothes.is annotations for this micro-course.

Tasks
The best way to improve your technical skills is to learn-by-doing. This activity will guide you through the steps to annotate a web page.

  1. Read how to annotate a web-page on the OERu support site.
  2. You must first login to your Hypothes.is account you created above before you can begin to annotate.
  3. Visit the following page(s):
    Evolution of the Four Ps: Revisiting the Marketing Mix, an article from Forbes Magazine (2018)
  4. Activate the Hypothesis browser buttons (see above). If you don't see the Hypothes.is annotation buttons on the top right of your screen, you have not activated Hypothes.is properly. You can try going directly to web.hypothes.is and use the "Paste a Link" option to enter the page url.
  5. Read the article and annotate at least one item or issue you find interesting stating your reasons.
  6. Add the course code "PMKT101" in the tag field. (This is needed for harvesting your annotation for the course feed and searching for all pages annotated and tagged with the course code on Hypothes.is.)
  7. Ensure that you select the "Post to Public" option.
  8. If you have correctly tagged your annotations using the course code (PMKT101), these will displayed in the course feed when the harvester next searches for posts on hypothes.is (this is an automated process that occurs approximately every 30 minutes).
  9. Visit the Hypothes.is site and search for annotations tagged with the PMKT101 course code. Note you can search for any tags by entering these into the search field.



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