Principles of marketing/PMKT101/Segmenting markets target audiences/Video signpost

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Segmentation, targeting and positioning

Watch this video to gain an understanding of the importance of segmentation and targeting in the marketing process. The presenter covers:

  • dividing the market into meaningful and measurable segments;
  • the importance of analyzing different sets of customer needs;
  • efficiency and effectiveness;
  • selecting target markets;
  • creating customer profiles.