Principles of marketing/PMKT101/Marketing products and services/Required reading

What is Marketing?

Shopping mall

This reading below:

1. Defines and discusses the four components (or four Ps) of marketing,
   • product
   • price
   • place and
   • promotion.
2. Identifies the various institutions and entities that engage in marketing activities, and
3. emphasizes the importance of marketing in society.

Reading

1. Read Chapter 1 of Principles of Marketing 2.0 by Tanner and Raymond
2. Undertake all the review questions in the chapter as self study.
3. Share your thoughts about the importance of marketing by posting on WEnotes below.
4. Look on the Course Feed page to read what others have posted.

For example, "I think marketing is important because ..."

Note: Your comment will be displayed in the course feed.