Principles of marketing/PMKT101/Orientation/Blog
A blog is a website which enables individuals, groups, or organisations to easily publish content online. Your learning journal blog is a website that you will control and retain access to the content you produce long after the course has finished. The OERu technology platform will also fetch links to your blog posts for inclusion in the course feed so you can connect with your learning peers.
There are a several activities in the Core Foundations of Successful Marketing micro-course which require you to make entries in your learning journal blog. There are three steps to setting up your learning journal blog:
- Create your personal learning blog site (or use an existing blog)
- Assign your learning blog url to the OERu courses you have registered for. (This is needed if you want your posts to appear in the course feed.)
- Add the course code (PMKT101) as a label or tag to individual blog posts. (This is needed if you want your posts to appear in the course feed.)
Which blog software should I use?
You can use any blog which has the capabilities to tag or label posts and generate a blog feed. Most OERu learners use WordPress or Blogger. If you would like to use an existing blog you have, we will harvest posts which are tagged or labelled using the course tag (PMKT101). However, you may prefer to set up a new dedicated learning journal blog for your OERu studies.
A blog can be open (visible to the world which is recommended for OERu courses) or semi-private (shareable with designated people, for example your assessor). There may be times when you don't want your journal entry posts to be made public and in those cases we recommend that you set your blog entry to semi-private. Heres how you control the visibility in WordPress and Blogger (look halfway down the page.)
Steps to set up your learning journal blog
|Create a blog account|
|Configure your blog||Customise preferences (including settings for comments) and personalise the layout of your blog:|
|Assign your blog url to your course account||If you would like us to fetch links to your blog posts for inclusion in the course feed you will need to assign the url of your blog feed to your course account. We have a handy blog feed finder service to help you with this task.
|Tag your individual blog posts with the course code: PMKT101||The OERu blog feed scanner searches assigned blog websites for posts which are tagged or labeled with the relevant OERu course code. You need to add the course code as a “tag” or “label” so that the scanner can publish your post in the relevant course feed. If you don’t add a tag or label to your individual blog post, the scanner will not know which OERu course feed to publish a link to your post.
It’s very easy to add a tag or label to your blog post:
If you forget to add the course code to your blog post, you can go back and edit the original post to add the tag or label using the OERu course code. Our scanner runs approximately every 20 minutes, so your post may not appear immediately in the course feed.