Principles of marketing/PMKT101/Optimizing the Marketing Mix/Promotion/Audio

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The fourth P is Promotion.

Promotion is an all-important aspect of marketing. We provide an introduction to it here, but it is covered in more depth in the third Principles of Marketing micro-course: Launching products and generating market demand (PMKT103).

Promotion

1. Listen to this lecture about entrepreneurship and business marketing, in which Mark Juliano of Carnegie Mellon University provides overview of promotion and more information on public relations, trade shows, events, seminar selling, etc.
2. What did you think about what Juliano said? Did you agree, disagree? Post a WEnote, and read what others have posted on the Course Feed page.
   • I think Juliano's most important point was ...
   • I agree/disagree with Juliano's point about...
   • In my experience ...

Note: Your comment will be displayed in the course feed.