Principles of marketing/PMKT101/Course guide/Syllabus

Session	Dates
Getting started	Independent study before starting the course.
Session 0	Independent study (recommend 2 days)
Session 1	Independent study (recommend 3 days)
Session 2	Independent study (recommend 3 days)
Session 3	Independent study (recommend 3 days)

Getting started

Course overview

Familiarise yourself with the course site and the course guide

• Dates: Independent study before starting the course.
• Consult these pages for the information you need.
  • About PMKT101
    1. Start here
    2. Course guide
• Key activities:
  1. Complete the OERu New Participant Survey
  2. Complete the 5 things you should do before starting the course

Session 0

Orientation

Establish your personal learning environment (PLE) and declare yourself.

• Dates: Independent study (recommend 2 days)
  
• Learning materials:
  1. Establish a personal learning environment.
• Key activities:
  1. Work through the learning materials for this learning pathway
  2. Post a "Toot" using the course PMKT101 hashtag
  3. Create your forums account for PMKT101 and complete your profile page
  4. Practise annotating a web page with the PMKT101 course code
  5. Create your bookmarks account and search for links using PMKT101
  6. Create a learning journal blog for PMKT101
  7. Complete the "Declare yourself" challenge for PMKT101

Session 1

Marketing products and services

These are the things you need to complete for this learning pathway.

• Dates: Independent study (recommend 3 days)
• Learning materials:
  1. Marketing products and services
• Learning activities:
  1. What is marketing? (WEnote)
  2. 4Ps of the marketing mix (WEnote)
  3. How to get your ideas to spread (WEnote)
  4. Marketing products challenge
  5. Quiz

Session 2

Optimizing the marketing mix (the 4Ps)

These are the things you need to complete for this learning pathway.

• Dates: Independent study (recommend 3 days)
• Learning materials:
  1. Optimizing the marketing mix
• Learning activities:
  1. Understanding the marketing mix (WEnote)
  2. New and existing products (WEnote)
  3. Importance of pricing (WEnote)
  4. Price (WEnote)
  5. Price the only revenue generator (WEnote)
  6. Demand-based pricing (WEnote)
  7. Place (WEnote)
  8. Promotion (WEnote)
  9. Marketing mix challenge
  10. Quiz

Session 3

Market segmentation, target markets and product positioning

These are the things you need to complete for this learning pathway.

• Dates: Independent study (recommend 3 days)
• Learning materials:
  1. Market segmentation, target markets and product positioning
• Learning activities:
  1. Segmenting markets and targeting audiences (WEnote)
  2. Targeting (WEnote)
  3. Positioning (WEnote)
  4. Understanding your audience (Blog post)
  5. Segmenting markets challenge
  6. Quiz