Principles of marketing/PMKT101/Course guide/Learning challenges

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A distinctive feature of this course is the inclusion of a number of "hands on" and "learn-by-doing" learning challenges.

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A learning challenge is a substantive e-learning activity where learners are invited to:

  • Create a piece of work, such as a reflective piece of writing or a report, and/or
  • Demonstrate digital skills, and
  • Share their experiences and reflections with fellow learners.

The learning challenges are designed to provide an opportunity for you to apply your knowledge and develop your skills in preparation for successful completion of the course outcomes. The learning challenges are optional for learners participating for self-interest but are valuable for consolidating and applying your learning. Learners share their experiences by posting on their course blogs.

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Key points

Each learning challenge is divided into three component parts:

  1. Start section: which provides a summary, a purpose statement and stimulus resource links to help you get started with your learning challenge.
  2. Tasks section: which provides detailed step-by-step instructions of the task activities needed to achieve the outputs.
  3. Outputs section: which provides the learning outcome actions to demonstrate what you were able to achieve with your learning challenge. In our open courses we encourage participants to share what they create through their personal blogs.

Summary of learning challenges in this course

There are three learning challenges integrated into this course.

We strongly encourage all participants to visit the learning challenge register and record their submissions. This is important for sharing your work with your peers.

Learning challenge Description
1. Marketing products skills challenge Write a Learning Journal blog entry describing your initial thoughts and reflections about marketing.
2. Marketing mix skills challenge Describe the optimal marketing mix for a product.
3. Segmenting markets skills challenge Describe how you would segment the markets for a product.