Principles of marketing/PMKT101/Course guide/Learning challenges
A distinctive feature of this course is the inclusion of a number of "hands on" and "learn-by-doing" learning challenges.
The learning challenges are designed to provide an opportunity for you to apply your knowledge and develop your skills in preparation for successful completion of the course outcomes. The learning challenges are optional for learners participating for self-interest but are valuable for consolidating and applying your learning. Learners share their experiences by posting on their course blogs.
Summary of learning challenges in this course
There are three learning challenges integrated into this course.
We strongly encourage all participants to visit the learning challenge register and record their submissions. This is important for sharing your work with your peers.
|1. Marketing products skills challenge||Write a Learning Journal blog entry describing your initial thoughts and reflections about marketing.|
|2. Marketing mix skills challenge||Describe the optimal marketing mix for a product.|
|3. Segmenting markets skills challenge||Describe how you would segment the markets for a product.|