Principles of marketing/PMKT101/Announcements
As an open course, registration on the course website is not mandatory and all the course materials are available on the open web without password access. We also provide open access to copies of all course announcements sent to learners who opt in to receive course instructions via email.
Contents
Where can I access copies of the course instructions for this course?
Here is a list of links to copies of the instructions sent to learners who opted in for email communications:
| Session | |
|---|---|
| Getting started | Micro-course overview |
| Session 0 | Orientation |
| Session 1 | Marketing products and services |
| Session 2 | Optimising the marketing mix |
| Session 3 | Segmenting markets and target audiences |
| Assessment | Assessment options |
| Wrap up | Wrap up and course recommendations |
How do I receive course instructions via email?
There are two ways in which OERu learners can opt in to receive course instructions via email:
- By registering and enrolling on this course website, or
- Submitting an expression of interest to join an OERu course via the OERu.org website or a dedicated landing page hosted by OERu.
To register on this course website, click on the "Log in /Register" link at the top of the page (or graphic on a smartphone), and you will be subscribed to receive course announcements via email. You will also be invited to join the OERu newsletter email list where we share information about new courses if you are not already subscribed.
For more information on how to register a new account or enrol on an OERu course, please visit our support site.
How are the course emails scheduled?
OERu courses are designed for independent study. You can start at any time and work at your own pace. Instructions for OERu micro-courses are typically scheduled over two "working weeks" and we recommend that learners allocate about two (2) hours of study each "working day", that is, ten (10) hours per week. If you are planning to gain formal academic credit, additional work will be required to prepare for your assessments, which equates to approximately fifteen (15) to twenty (20) hours of work at your own pace. There is no restriction on how long you take to prepare assessments for formal credit.
Course instruction emails are automatically scheduled for each session of the micro-course based on the estimated "working days" of learning effort required to complete the tasks. Don't worry if you fall behind schedule due to your personal commitments or changes in your circumstances. OERu course materials will remain open and accessible for you to work as time allows and you can come back to review copies of the course announcements on this site at any time.
Can I unsubscribe from receiving course email instructions?
Yes, you can unsubscribe from receiving course announcements and/or newsletter and other communications from the OERu.
At the bottom of any email sent from the OERu, you will find an "Unsubscribe" link. Click on this link to visit our "Preference Centre" to customise your email channels.
