Exploring Tourism/Activities

Nature of Tourism

• Definitions
• Early Attractions
• Then and now - Assessment 1 (Section one)
• Destinations - Cruise ships
• Responsible Tourism
• Challenges for further growth

Tourism supply and demand

• Milford Sound - Assessment (Section two)

• easyJet

• Motivation

• Accommodation

Impact of Tourism

• Economic Impacts
• Types of impact
• Cultural Impact of tourism on New Zealand
• True culture
• Positive Environmental Impacts

Marketing a Destination

• Destination Campaign
• Four P's - P's for product/service and destination
• Marketing Dunedin - (Section 3)

Putting it together in a report

• What is required - Assessment