Exploring Tourism/Activities/Destination Campaign
Identifying what makes a successful destination marketing campaign
Comparing and contrasting destination marketing campaigns
You are to choose two regional tourism orgaisations (RTO's) and compare and contrast their current marketing campaigns.
- To compare - you should look at how each markets' their destination and which if any seems to be more effective and why
Advantages and disadvantages
- To contrast
Use the reading resource below to provide your benchmark for this exercise.