Exploring Tourism/Activities/Destination Campaign

Image courtesy of tatters :)

Objectives

Identifying what makes a successful destination marketing campaign

Comparing and contrasting destination marketing campaigns

You are to choose two regional tourism orgaisations (RTO's) and compare and contrast their current marketing campaigns.

To compare - you should look at how each markets' their destination and which if any seems to be more effective and why

Advantages and disadvantages

Use the reading resource below to provide your benchmark for this exercise.