Travel and Tourism

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George St, Dunedin, New Zealand

Image courtesy of Brian Treanor
The opportunities for those with a passion for travel and tourism are practically endless – tourism is not only a huge growth market in New Zealand, it’s a worldwide phenomenon.

Total annual visitor spend in New Zealand, for the year ended November 2014, was NZD23.8 billion.

Tourism generated a direct contribution to GDP of $8.3 billion, or 4.0% of GDP. The indirect value added of industries supporting tourism generated an additional $6.5 billion to GDP.

The industry supports 119,800 direct and some 67,100 indirect full-time equivalent jobs, or 9.6 per cent of the total workforce in New Zealand.

For the year ending November 2014, New Zealand welcomed more than 2.8 million international visitors, an increase of five per cent on the previous year. On average, each international holiday visitor spends NZD2880 on their New Zealand visit.

International tourism expenditure (excluding airfares) is forecast to grow by an average of 3.2 per cent per annum to reach 8.3 billion in 2020.

Updated 19 January 2015 - Key Tourism Statistics

Otago Polytechnic continues to develop a range of short courses focused on teaching practical hands-on skills for front-line industry and managerial levels of the travel and tourism sector.

Otago Polytechnic is located in Dunedin New Zealand, near tourism hotspots including Queenstown, Wanaka and Fiordland.

Certificate in Applied Travel and Tourism (Level 3)

If you have decided to begin a career in tourism or coming back into the industry, then you might like to start with our introductory courses designed to provide you with the general skills and knowledge everyone working in the travel and tourism sector should have.
Opua, Northland,New Zealand

Image courtesy of Travelmeasia

Introduction to Tourism

A day in the life of.... these core skills are introductory units which provide background knowledge about what careers are available in the tourism industry and what might be of interest to you in your future career. All core units are required to be completed and provide you with a National Certificate in Tourism (Core Skills) Level 3 (60 credits).

Specialist area

These specialties focus on particular areas of the tourism industry. Those wanting to continue with their study on this programme now have to choose two of the following options (each worth 30 credits):

Diploma in Applied Travel and Tourism (Level 5)

Welcome to the "business of tourism". This is a one year (120) course which follows on from the Certificate in Applied Travel and Tourism. This programme incorporates not only the practical aspects of working in the tourism industry from a business perspective, it also applies the theoretical concepts behind them. 90 of the 120 credits required must be gained from the following courses (45 credits must be at Level 5) and the last 30 credits come from the work based research project - a compulsory part of the programme which must be completed before graduation.

In 2015, we are offering the following compulsory courses: Tourist Destinations, Sales and Marketing, Conference and Events, Exploring Tourism, Sustainable Tourism, Destination UK and the Research and Work Based Project.


The Blogging Handbook
"Blogging isn't just about writing posts, it is about getting out and reading other blogs and leaving comments and joining discussions..." Sarah Stewart, Otago Polytechnic

This is a handbook for beginners and experts! You will find a range of activities in each section listed in the navigation box to the right. You don't have to use them all! They're just a collection of activities for all sorts of people. Just browse the sections and pick up the activities you think you could use in the time you have available. Keep coming back, new activities are always being added. If you like, make a collection of the ones you think will make a good course. You can use the print to pdf tool on the left navigation that will help you make your own collection of activities.

Programme Resources

  • Library of resources - This is a general library of resources for the Travel and Tourism Programme. Each course in the programme also has its own library, as does each unit. Librarians, lecturers and research assistants please place general resources here and/or in the relevant course or unit libraries.

Research and Development

This section is for the general administration and further development of the programme and courses.

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