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Exploring Tourism
From WikiEducator
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| Course Blog |
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Sales and Marketing Course Blog |
- The ability to sell and market products and services in the tourism sector is highly valued, especially when combined with excellent customer service.
This is a course for learning or refreshing your skills in sales and marketing a tourism organisation. Below is a schedule for the course including a copy of the course outline, the topics, activities and assignments.
Otago Polytechnic will be running this course from 16 February - May. If you would like to join this course, please contact Hillary Jenkins.
Otago Polytechnic offers learning support through the Sales and Marketing weblog
Peopled enrolled with Otago Polytechnic as students of this course have access to learning support services such as the libraries, the Community Learning Centres, regular contact with learning facilitators and lecturers, assessment services and certification.
Contents |
Learning Objectives
1. Understand the key terms and concepts associated with tourism and hospitality and the nature of these industries.
2. Analyse the current status of tourism in New Zealand in terms of the factors that influence its growth and success.
3. Understand the roles of participants in the supply of the tourism product and their inter-relationships.
4. Understand the factors that affect the demand for tourism and hospitality, including the role of destination marketing.
5. Evaluate the impacts of tourism.
Course Schedule
Following is a list of topics we will work through in this course. Each topic has a general introduction, followed by a list of activities to work through, and finally a list of links and resources you might use to work through the activities.
Otago Polytechnic's course weblog will pace you through these topics and put you in touch with teachers, other students and a range of other media and information. Use this schedule as a way to look ahead and prepare in the course.
Orientation and introductions
- Our first topic is to get to know the course, and the people involved in it. If you get lost later in the course, come back to this topic and use the activities to re orientate yourself to things. If you are still lost of confused, make contact with teachers or other students via the course weblog.
