Introduction to entrepreneurship/IENT101/Outline
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- Becoming an entrepreneur
- Startup
- Course guide
- Interactions
- Learning pathways
- Orientation
- The nature of entrepreneurship
- What makes a successful entrepreneur?
- Entrepreneurs as small business owners
- Before starting your own business
- Overview
- Video signpost
- Questions to ask before starting a business
- Market analysis - useful definitions
- Competitive intelligence
- How to conduct market research
- Market exchanges and partnerships
- Due diligence
- Start - market research challenge
- Tasks - market research challenge
- Outputs - market research challenge
- Quiz