Introduction to entrepreneurship/IENT101/Before/Overview

In this learning pathway, we look at what an entrepreneur should do before starting a business.

Objectives

At the end of this learning pathway, you will be able to:

1. Examine the key questions an entrepreneur should answer before starting a business.
2. Complete a due-diligence survey for a business idea
3. Distinguish between market research and market intelligence and explain the situations in which each approach should be used
4. Describe the basic steps of market research and corresponding purposes for each step
5. Describe competitive intelligence
6. Review types of market exchanges and partnerships