Introduction to entrepreneurship/IENT101/Small business/Overview

In this learning pathway, we explore aspects of small business ownership.

Entrepreneurs almost always start off as small business owners, whether or not their ambition is to eventually run a much larger organisation. For this reason it is important to:

• identify the characteristics of a small business
• assess the advantages and disadvantages of small business ownership
• research and reflect on the environment in which small businesses operate

Objectives

At the end of this learning pathway, you will be able to:

• Review the advantages and disadvantages of small business ownership.
• Explain and undertake a basic SWOT (strengths, weaknesses, opportunities and threats) analysis.