Introduction to entrepreneurship/IENT101/Before/Start

Challenge summary

Summary:	Demonstrate your understanding of market research.
	1.5 hours

Start here

Stimulus resources

• Guide to market research and analysis
• Sections 1-5 pages 1-14 A general introduction to the design of questionnaires for survey research
• Survey Questions That Work

Purpose

The purpose of this learning challenge is to:

• create some questions you would use in a market research questionnaire.