Introduction to entrepreneurship/IENT101/Resources

All the resources you need for this micro-course are listed in the learning pathways. A summary of the external readings is provided below.

Learning pathway	Required readings
The nature of entrepreneurship	"Introduction to Entrpreneurship" Principles of Entrepreneurship: "What is Entrepreneurship?" Getting Started as an Entrepreneur: "Entrepreneurship Is..." "Facilitating Creativity and Innovation" Here's why the risk-reward model works so well 4 examples of risks leading to reward Wikinomics: How mass collaboration changes everything pages 7-10 for Case Study Crowdsourcing business ideas: How to do it Top 10 rules for crowdsourcing business ideas
What makes a successful entrepreneur?	Characteristics of a successful entrepreneur (extracted from Introduction to Entrepreneurship, Commonwealth of Learning, 2011) How Oyo's Ritesh Agarwal transformed the business of budget accommodation 10 Reasons Why Entrepreneurs Fail Why some Startups Succeed (and Most Fail) 21 Entrepreneurs who failed big before becoming a success How different cultures deal with failure Entrepreneurial potential self-assessment Quiz: What's Your Entrepreneurial I.Q.? Entrepreneur Assessment Survey
Entrepreneurs as small-business owners	Are You a Small-Business Owner or an Entrepreneur? The Difference Is Important. Advantages and Disadvantages of Business Ownership What is SWOT Analysis? How to build company strategy using SWOT Analysis SWOT Analysis Examples
Before starting your own business	20 questions to ask yourself when starting a small business Market Research vs. Marketing Research: What's the difference? Competitive intelligence Guide to market research and analysis Securing and managing external relationships: Marketing exchanges and partnerships Startup Due Diligence for Investors – Best Practices & Checklists Guide to market research and analysis A general introduction to the design of questionnaires for survey research Sections 1-5 pages 1-14 Survey Questions That Work