VirtualMV/Internet & Web development (2)/Course materials/Building Web Site/Advertisements
By the end of this page you will be able to:
In order to understand the concept of Google Adsense ( https://www.google.com/adsense/ ), this was added to the teaching wiki in August 2011. The discussion and screen captures illustrate progress in the initial stages. Note: If you log-in to the wiki the advertisements will not show, so they are only shown when browsing the wiki anonymously.
vMVwiki earnings summary
From Aug 1, 2011
|Date||Page views||Clicks||Page CTR||CPC||Page RPM||Est Earnings|
|2011, Aug 22||954||6||0.63%||$0.28||$1.79||$1.71|
|2011, Sep 6||3,384||14||0.41%||$0.34||$1.41||$4.78|
- Page CTR = The page clickthrough rate (CTR) is the number of ad clicks divided by the number of page views.
- Cost-per-click (CPC) = The amount an advertiser pays each time a user clicks his or her ad. The CPC for any ad is determined by the advertiser; some advertisers may be willing to pay more per click than others, depending on what they're advertising.
- Revenue per 1000 impressions (RPM) = the estimated earnings that you'd accrue for every 1000 impressions that you receive.