VirtualMV/Internet & Web development (2)/Course materials/Building Web Site/Advertisements

Introduction

By the end of this page you will be able to: Describe Google Adsense and understand a selection of performance reports

Google Adsense

In order to understand the concept of Google Adsense ( https://www.google.com/adsense/ ), this was added to the teaching wiki in August 2011. The discussion and screen captures illustrate progress in the initial stages. Note: If you log-in to the wiki the advertisements will not show, so they are only shown when browsing the wiki anonymously.

Google Adsense Home page (After first day!)

Google Adsense Performance report

Google Adsense: Performance report showing countries

vMVwiki earnings summary

From Aug 1, 2011

Date	Page views	Clicks	Page CTR	CPC	Page RPM	Est Earnings
2011, Aug 22	954	6	0.63%	$0.28	$1.79	$1.71
2011, Sep 6	3,384	14	0.41%	$0.34	$1.41	$4.78

Where

• Page CTR = The page clickthrough rate (CTR) is the number of ad clicks divided by the number of page views.
• Cost-per-click (CPC) = The amount an advertiser pays each time a user clicks his or her ad. The CPC for any ad is determined by the advertiser; some advertisers may be willing to pay more per click than others, depending on what they're advertising.
• Revenue per 1000 impressions (RPM) = the estimated earnings that you'd accrue for every 1000 impressions that you receive.

References

virtualMV  |  Superquick wiki guide  |  Please give me some feedback

VirtualMV/Internet & Web development (2)/Course materials/Building Web Site/Advertisements. (2024). In WikiEducator/VirtualMV wiki. Retrieved November 5, 2024, from http:https://wikieducator.org/VirtualMV/Internet_%26_Web_development_(2)/Course_materials/Building_Web_Site/Advertisements    (zotero)