3-Os/Case Studies

Case Studies

After a 1-week training workshop, a new sales hire took 15 months to reach their quota of US$5 Mln/year. - case study by Jay Cross.
Design: A revised sales training program was developed incorporating an e-learning course PLUS a 1-week case study workshop AND followed by ongoing coaching to improve performance.
Approach: This application of the 3-Os model allowed for all conceptualizations of learning: try, interact, access, network, perform, create and learning styles and mechanisms to flourish for different kinds of adults, rather than simply the behaviouralist objectivist didactic training approach.
Results: The cohort of sales hires who participated in this approach (using the 3-0s Learning Model) achieved their sales quotas in 6 months vs. 15 months.
- Return on Investment (ROI) by Adopting 3 O's Model of Learning:
- trained 1,440 new sales hires per year
- reduced training requirements by 9 months
- sales people able to achieve individual quota of US$5M each
- incremental revenue = $3.5 trillion.

(See Jay Cross' slides here on SlideShare)

This action research pilot project will explore the potential of the 3-Os learning model. Details of the research proposal can be found at:

(: Randy, how do these case-studies relate to the 3-Os model?--Gurmit 15:10, 6 November 2009 (UTC))

because in many a sense, I have incorporated the 3-Os before they were called the 3-Os as part of the project implementation, and these were the projects. I feel it is important to show examples, or pieces of examples, and why not leverage off the success of successful projects - I certainly do, in my own practice. --Randy Fisher 15:15, 6 November 2009 (UTC)
thanks. In which case, it is perhaps time to start drawing what the 3-Os package will look. What is the minimum viable product for us to market? What are the add-ons? What are the context adaptations? --Gurmit 15:24, 6 November 2009 (UTC)