VirtualMV/Multimedia/Elements/Video

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Multimedia Elements
BasicsText  |  Graphics  |  Sound (Audio)  |  Animation  |  Video  | Tutorial.png



Introduction

Overview

As hard drive space has reduced in cost, video compression has improved, and dominate codecs (Compressors/Decompressors) (e.g. Flash swf) have emerged, video has become more and more common on the internet.

VmvIcon Objectives.png

By the end of this page you will be able to:

  • Identify common video media players and editors
  • Identify and describe common video formats
  • Describe techniques useful when creating video

Video

Media players

Video editors

  • Open Source
    • Shotcut (2013). ( http://www.shotcut.org/ )
      • Shotcut is a free, open source, cross-platform video editor.
    • Virtual Dub ( http://www.virtualdub.org/ )
      • video capture/processing utility for 32-bit and 64-bit Windows platforms (98/ME/NT4/2000/XP/Vista/7), licensed under the GNU General Public License (GPL). It lacks the editing power of a general-purpose editor such as Adobe Premiere, but is streamlined for fast linear operations over video. It has batch-processing capabilities for processing large numbers of files and can be extended with third-party video filters
  • Free
    • VSDC Free Video Converter does green screening - YouTube video. Seems to review well but one source indicated malware as always use with caution and uncheck any additional software installs.
  • Light weight
  • Reasonably priced
  • Heavy weight
    • Adobe Premier
  • Lists

Converting video files

MediaCoder (Huang, 2009)[5] http://mediacoder.sourceforge.net/ is a sophisticated and free (donationware) video converter. Includes mov conversion - if its H.264 you can change the container to avi.

Moyea Video4Web Converter is ideal for converting a range of video formats into formats used on portable devices and the Internet, as well as .flv for Flash. It can be downloaded for free at [1]

Video on Mobile devices

Converting video off mobile phones

Editing video footage from your mobile phone requires the use of a video converter like Soft Pepper. It converts .3GP files into .mov or .wmv formats, it is easy to use but unfortunately not free. --Camandche 19:39, 7 April 2009 (UTC)

Copying a video to an iPhone (iPad?)

  1. First convert video
    • MediaCoder is a great free (donationware) program
      • MediaCoder has a version for the iPhone ( http://www.mediacoderhq.com/device/ipod_download.html )
      • WARNINGS:
        • Be very careful what you click on MediaCoder has loads of affiliates that look like you are downloading the MediaCoder software. Double check before you click any "Download Now" Links.
        • When you install MediaCoder it will also ask if you want other (recommended) software installed. Only install if you really want to.
      • Copy the file (use Add file - drag and drop doesn't appear to work) and convert
  2. Now connect your phone to iTunes
  3. Drag the file from the folder you saved your converted file to into the Movies Folder on your iPhone
  4. Finally use iPod app on the iPhone to play the video

Video capture

  • Digital (Still) Cameras with video mode
    • Sony (320x240 or 640 x 480) mpeg
    • Kodak (320x240) mov (quicktime)
  • Video Camera
    • Analog requires a Video Capture card
    • Digital (IEEE Firewire or USB 2.0)
  • VCR or TV
  • Web Cameras (USB)
  • Software (CAD, Screen capture)

Conversion

  • Files captured may require conversion for editing software.
    • wmv files (Microsoft) can be edited using Microsoft's MovieMaker (Windows XP, Vista, 7)
    • mov files (Apple) need to be converted to avi/mpeg for PC based applications
    • to flv/f4v files using Adobe Media Encoder (comes with CS4 Professional)

Computer formats

  • Television, Video players/recorders use an analog signal.
  • Computer digital signal (non-continuous).
  • Cam-corders can be analog or digital
  • Web-cams can - with the necessary software - save digital video to a computers secondary storage device (e.g. Hard Disk, CD-RW, DVD-RW)

To enable video to be handled on a computer requires digital compression (to store video) and decompression (to display video) technologies (CODEC’s - COmpression / DECompression) include; Video for Windows (Microsoft), INDEO (Intel), MPEG Decoder for Windows (Xing Technology), CinePac.

  • 1996 saw the introduction of full motion full screen video at 30 frames per second (fps) using software and required a minimum of a Pentium 90.

Typically PC video is saved at 15 fps.


Sample video of michael

Sample video of michael

AVI (Audio Video Interleaved)

Audio and video Interleaved - standard Windows file specified 1990. Uses about 1MB per second for the sample.


Sample video of michael

AVI: Intel Indeo Codec

  • From Intel full screen, full motion, 30fps video playback on 90mhz (and faster) Pentiums.
  • Free to end-users, and uses the CPU to decode the video.
  • 1995: Software Indeo 4.0 playback.

AVI: DivX (or Xvid) Codec

http://www.xvidmovies.com/


MPEG: Motion Picture Experts Group

Named after an international standards-settings panel responsible for creating and setting standards for various professional grade video technology.

  • MPEG2 is a video compression standard, though like Apples MOV files is ideally suited to sound recordings.
  • MPEG-3 was designed to support high definition TV but this was supported by MPEG-2 (Hence MP3 was used for a sound format).
  • MPEG-4 the standard for multimedia for the fixed and mobile web .
  • MPEG-7 the standard for description and search of audio and visual content.
  • MPEG-21 "Multimedia Framework" was started in June 2000.


MPEG logo

Compression

Movie shown above was reduced from a 606K AVI to 101K Mpeg file.


{mvstuck} Sample video of michael

mpeg-1

The standard is officially known as ISO/IEC Standard, Coded Representation of Picture, Audio and Multimedia/hypermedia Informat ion, ISO 11172. MPEG addresses the compression, decompression and synchronization of video and audio signals. At a compressed data rate of 1.2 Mbits per second, a coded resolution of 352 x 240 at 30 Hz is often used, and the resulting video quality is comparable to VHS. Image quality can be significantly improved by using a more highly-compressed data rate (for example, 2 M bits per second) without changing the coded resolution.


MPEG-1 technologies

mpeg-2

MPEG2 compression is also the technology currently being used for Direct Satellite Broadcasting.

Without compression, you would need 34-DVD’s to store a 2 hour movie of the quality that you get with just one DVD. (The standard DVDs 4.7GB capacity could only store about 4 minutes of digital video)

This sophisticated compression technology works by analysing the video data and minimising the need to store repetitive or "redundant" data.

Since over 95% of the video data is redundant, it can be compressed without any noticeable effect on picture quality

Thanks to MPEG2, DVD compares favourably with D-1 digital video, a standard used by TV studios.

Since the number of bits that a disc can hold is fixed, the encoder must figure out how to allocate those bits for maximum efficiency. First it allocates more bits to complex images and fewer bits to simple images. Then it starts comparing each frame with the next. Picture information that is repeated from one frame to the next does not need to be stored again. Only the differences need to be encoded as new data.

MPEG2 encoding results in a variable video bit rate that averages about 3.5 megabits per second but can reach up to 10 megabits per second. For the audio signal, DVD uses Dolby AC-3 compression (Dolby Digital). With the addition of audio, subtitles, and other data, the bit rate averages nearly 5 megabits per second. Compare this with the video rate of 167 megabits per second specified by the D-1 standard used in TV studios, and you can see how efficient MPEG2 really is.

During playback, a DVD player uses an MPEG2 decoder to reconstruct or "decompress" the images. The result is true-to-life color, high resolution detail, and smooth movement that is virtually indistinguishable from the original uncompressed video.


MPEG-2 compression diagram

mpeg-21

"Multimedia Framework" was started in June 2000. MPEG-21 Overview v.3 (Dec-2001). Retrieved 3/12/2002 from the World Wide Web: http://mpeg.telecomitalialab.com/standards/mpeg-21/mpeg-21.htm

H.264

H.264 is the video content standard that has been embraced by a broad array of content providers including Apple, which owns several of the patents included in the technology's portfolio.

MOV: Quicktime MOVie

Digital video format developed on the Apple Macintosh platform. Used by Director (which was also developed for the Mac) Has multiple formats:


VmvIcon More.png

:QTVR examples

WMV: Windows Media Video

One of the Windows Media file formats, specifically video. Introduced with Windows Me and XP and the file type saved by Windows Movie Maker.


Windows Media file

A file containing audio, video, or script data that is stored in Windows Media Format. Depending on their content and purpose, Windows Media files use a variety of file name extensions, such as: .wma, .wme, .wms, .wmv, .wmx, .wmz, or .wvx.



Sample video of michael

WebM: Google

  • open source, royalty-free video format
  • utilizes the VP8 video codec acquired by Google when it purchased On2 Technologies in 2010.

Capturing for TV display. Broadcasting Standards

In order for devices such as Televisions to display the video, standards have to be developed. Unfortunately the world has three main standards (NTSC,PAL,SECAM) for video display. This usually only matters in the PC world when either capturing or saving video from/to a standard broadcast system (Television, Video recorder). A Group of standards combine technical and legal definitions.

NTSC:

NTSC stands for National Television Standards Committee. It is the video transmission standard for North and Central America, including Mexico and Canada, and Japan. Its technical format is 525 lines per frame with roughly 30 fps (frames per second) refresh rate, although approximately 100 lines are lost to timing information and information. It is pretty much synonymous with composite video when talking about a video signal, but is not necessarily equivalent to the output from a video capture card that may claim to be NTSC-legal.

PAL:

PAL (Phase Alteration Line) is the European counterpart to the NTSC standard. It has a higher vertical resolution (625 lines per frame with 576 visible)but a lower refresh rate (25 frames per second) that can cause flickering. It is the standard for the UK, Western Europe, the Middle East, and parts of Africa and South America.

SECAM:

SECAM (Systeme Electronic Pour Couleur Avec Memoire) is very similar to PAL. It specifies the same number of scan lines and frames per second, but differs in that chrominance (color) is FM modulated. It is the broadcast standard for France, Russia, and parts of Africa and Eastern Europe. Reference : Video and Broadcasting, Signal Format Information (27 May 2002). Retrieved 30 January 2003, from http://www.datapro.net/videodoc.html

What are the limitations of TV technology ?

Engdahl (1998) describes these as "A TV picture is composed of luminance (brightness) and chrominance (color) signals shoved together with timing information into what is known as a Composite Video signal. There are technical trade-offs in this economy of bandwidth. Composite Video just can’t deliver the horizontal resolution or bandwidth that VGA enjoys. Thus your crisp little graph lines, even the outlines of your font appear smeared. While the 525 lines in a complete NTSC television picture may seem impressive (after all VGA has only 480) there’s a catch. Approximately 100 lines are lost to timing information and retracing. Only about 425 lines make it to the screen, and NTSC is not completely clear about which 425. On PAL TV there is 625 lines and 576 of them are visible. The horizonal scanning frequency of TV signal must be exactly fixed (15625 Hz for PAL and 15750 Hz for NTSC). The horizonal frequency of TV signal must be accurately right or the result is smeared colors and syncing problems. One big problem is also TV picture flickering caused by low refresh rate and interlacing." Reference : Engdahl, Tomi (1998) How VGA to TV converters work. Retrieved 18 August 2004, from http://www.hut.fi/Misc/Electronics/circuits/vga2tv/vga_to_tv_techniques.html

NZ Standards PAL-B

When setting up a video capture device that attaches to a VCR you may need to change the video signal input to PAL-B or PAL-G. (Often US systems are set to NTSC)



Capturing recommendations

On his web site &X explains NTSC, PAL and Interlace and concludes "If we take into account signal loss and low broadcast quality display on a TV screen is like 330 lines! Which is why VHS quality Video CD’s use 352 lines of resolution as MPEG works best when encoded in sizes that are multiples of 32 pixels.

To cut a long story short a TV screen is about twice as fuzzy as a PC screen, this means when we capture a TV picture onto a PC screen we only need half the resolution for the same quality! So capturing a TV movie at a PC resolution of 640 x 480 is overkill. If you are recording from VHS the same quality should easily fit into a resolution as low as 384 x 288 or smaller!

Note: Although the above statement is technically true most PC video capture cards cannot capture quality small videos. In this case the video must me captured at the full capture card resolution (perhaps 352 x 480 (squished image) and then resized to 384 x 288!" Reference : Page, Nicky (2000) NTSC, PAL & Interlace Explained. Retrieved 18 August 2004, from http://nickyguides.digital-digest.com/interlace.htm


Handy-Cam techniques

  • Keep camera steady
    • Breathe evenly to achieve a steady shot.
    • Recommend using a tripod
    • Get close to the action.
  • Shot sizes
    • Long/wide (head+feet)
    • Mid(hips/head)
    • closeup (armpits/head)
  • Editing
    • In camera editing (edit as you go).
    • Cut between shot sizes
    • Planning important.
  • Shot life
    • Interest period of a shot.
    • Wide longer (more info to absorb)
    • Moving longer shot life than static
  • Continuity (create a sense of time)
    • Jump cut (jumping from shot)
    • Must change shot size
    • Use cut-away. e.g. Highlighted matches (such as sports events) - Crowd shots,Birthday - watch cake lit, jump to family, then record main action e.g.. In action shots use shot of a person or related item.
  • Crossing the line (swapping sides).Avoid or Shoot on the line itself.
  • Composition (How subject framed)
    • Guides: Too much headroom/cutting head off (Chin should not touch bottom, head top. Give subject looking room. Avoid cutting people off at the edge.
    • Tips: Use foregrounds for depth, use perspectives (avoid flat profiles).
    • Zoomitis Our eyes don’t. Zoom out - Intensifies interest, gives subject and Zoom out - reveals subject.
    • Plan end-shot.
    • Avoid unnecessary zoom. Cut may be better
  • The pan.
    • Explains wide areas (start/middle/end)
    • Studies subject close-up - should increase interest.
  • The Tilt
    • Vertical or diagonal pan for tall subjects.
    • Study detail subject close
    • Tilt from feet to face (increasing interest)
    • Track and crane (Moving camera along a line or up/down)
    • Subjected or point of view track (follow the subject).
    • Use movement disguises cameras wobble.
    • Look for an end point.
  • Backlighting
    • Avoid if possible by changing angle
  • Fader.
    • Creates a sense that time has past.
  • Home video
    • Avoid using as a still camera - capture natural action, and remember sound.
    • When filming kids use their level.

Above all -have fun....

SONY Digital HandiCam DCR-VX1000 picture


This is a great website that provides a comprehensive Camera Work Tutorial which includes:

  • Terminology
  • Planning
  • Camera Functions
  • Framing
  • Shooting Techniques

Media College.com - http://www.mediacollege.com A free resources for film & digital media production.

Capturing video for PC: Techniques

Use a tripod If you use a tripod the frames will more accurately overlap, so that when compressed there will be fewer key frames created.

Features

Basic

Capturing video from a digital camera is probably the simplest way to capture live video. The down side is usually the quality (and size) of the video.

Advanced

This list gives an example of some advanced text features and is not a complete list. Please add any that you consider advanced using the annotation feature

Legal issues

  • Package recommendation (when to use and what to use)

Benefits on the Web

  • Record and display actual events
    • Used in the same way as a news-reel. Once an event is recorded it can be replayed.

Film reel image

  • Action information
    • Used on academic sites to illustrate a sequence of steps.


{ulead_eel}

    • Using Ulead Video Editor to create a video


  • Video conferencing
    • Able to provide face-to-face communication. (At present quite jerky)
    • Can be used to prove authenticity (difficult in a text only chat)
  • Movie marketing
    • Movie trailers can be distributed cheaply to a wide audience.


  • Allow for real-time control
    • Videos can be sent of actual procedures taking place, and the procedure can be directed from a distance.
    • For example
      • A surgeon can perform an operation in a different country
      • In the sex industry this is used to instruct a person what to do next.

Web Cam capability A web cam is a "Still-video", where images are captured of an event at regular intervals and transmitted to the web. The image can be updated in the web-browser again at selected intervals.

For example: Web-cam of a motorway to show traffic conditions Web-Cam of building site to show progress Web Cam of stripper, with two way chat.


Manzana (2005)Auckland North Shore Web Cam. Retrieved May 4, 2005 from http://www.manzana.co.nz/news/spenceronbyron.htm . A JavaScript controllable web camera. Building site web cam


3D Video

  • Sports: 3-D TV's Toughest Challenge http://spectrum.ieee.org/consumer-electronics/audiovideo/sports-3d-tvs-toughest-challenge
    • Making a 3-D program work well—especially when it’s happening live—is one of the greatest and most interesting technological challenges facing TV production today. Consider for instance the virtual line of scrimmage in American football: It takes about 5 gigaflops to make it look as though it’s been chalked right onto the grass of the playing field in a 2-D broadcast; for a 3-D scene, it takes a thousand times as many computations. The chief technology officer of 3ality Technica, a company that designs products for 3-D entertainment, pulls back the fourth wall and explains what goes into creating the illusion that you’re not separated from the action on the field of play.

Hardware

Video Capture card Enables video to be captured via a Video Camera, Video Recorder or on-board tuner into the computer. Movie images may be displayed on a Visual display unit (VDU), include film clips, and interactive images such as used in teleconferencing. motion video recorded on CD interactive video used in teleconferencing surveillance cameras Use multimedia training, for example a speech , recording screen sequences of software demo. recording assembly of products video clips in educational encyclopedias (eg. Encarta, wildlife/nature sequences. ) retail shop surveillance PC surveillance (eg DigitalRadar), uses tethered video camera and activates when motion detected. (Thanks to Carol H NDBS’97).


Web Cam with radar!

Features The ability to capture video images onto the computer The Video capture board in the computer is connectoed to the video camera, recorder or on-borad tuner. To play video on the PC requires software capable of playing the video, such as "media player" in MS-Windows


TView TV Tuner Capture Card (2000)

TView TV Tuner Capture Card (2000) Features Watch TV on your PC! And now Listen to your favourite FM radio station in stereo! Full screen or in a window, capture video directly from the TV station or from your video Recorder or Video Camera. Check weather, sports or finances with the built in Teletext. All this in the comfort of an armchair with the supplied remote control!


Specifications FM tuner supports autoscan, 20 preset stations, stereo mute, Etc Re-sizeable TV window from Icon size to Fullscreen 181 TV channel tuner 16 TV channel preview function Auto scan TV tuning for easy setup Ability to preset 20 TV stations AVI compatible with full screen capture (up to 640x480 NTSC, and 768 x 576dpi PAL) Compatible with Microsoft Netmeeting High bandwidth PCI 2.1 bus with Bus Mastering Plug-n-play! Inputs: normal Coax, S-Video, Composite, FM Sound card required for audio output Supports FM, VHF-TV, UHF-TV frequencies - Supports NTSC PAL! Teletext built in (available only on TV channels that support it) Cost July 2000 NZ$149.


TView TV Tuner Capture Card (2000)

USB-2 tuner/video capture device


Creating and editing software

Ulead MediaStudio Pro 6.5 Released: 2002 Features:

Audio Editor - Capture, edit and add special effects to audio. plus

Video capture - from camcorder, VCR and TV. Supports DV and MPEG-2. Video Editor - Integrates vidio, audio, video animation and titles CG Infinity - Creates titles and full-motion graphics Video Paint - Video painting, cloning and special effects


Ulead MediaStudio Pro 6.5 features

Ulead: Video editor The attached video clip shows how a video can be edited. (Note that as the demonstration video only displays 2-5 frames per second the video will not be as smooth as the saved video ) Method Starting Video Editor

When Video Editor is started the New window is displayed. Select Presentation Video (30fps, Indeo). Adding Video

Video to be edited is saved as an AVI (in this case using an Intel Indeo codec) Using the timeline, click on [Add Video], and insert into Va - the video is added Press [Play] in preview - the movie is encoded then played To Delete part of the clip

Use [Scissors] tool in timeline and click on video in the timeline channel (here Va) Select [Clip Selection] button and click on first clip, then press [Del] on keyboard To add a title

Use [T] button on Timeline Drag to Va channel, and click Enter titles and adjust any settings To add a special effect

Use Production Library Window Select [Transition Effect] from the drop down box Choose your effect and drag to Fx channel in Timeline window Adjust width as required Click [Run] in Preview window. To create a final movie

Use the File Menu and select Create | Video File



{ulead_eel} Using Ulead Video Editor to create a video


Ulead Digital Video project (DVP) Q: What is a DVP file? A: DVP = Digital Video project

DVP is a file format design by Ulead System for Digital Video Project. They keep track of all video project information, including audio and video clip links, filter and transition effects, and other editing parameters. DVP files are for storing information only and can not be played back using MediaPlayer or other video player software.

The benefit of DVP files is that they make saving and reworking video projects fast and easy. You don’t have to output a complete video or rebuild a video project from scratch to make changes or perfect your video. DVP files don’t take up valuable disk space because they only contain links and editing parameter information for your video projects.

Ulead Media Studio Pro: Technical FAQs (2004). Retrieved 2004, April 29 from http://www.ulead.com/tech/msp/mspfaq02.htm


Windows Movie Maker An accessory supplied with Windows Me and XP. Current Version 2. (Well worth upgrading Version 1)


Does not support MPEG2 format. However a download from http://www.elecard.com/ftp/pub/mpeg/decoder/EMPG2_Dec_Strm_Pack_3_0.zip adds this functionality (May, 2007), although is an evaluation version (not Think this is a 21 day free trial). Virtual Dub Type: Freeware: URL : http://www.virtualdub.org/ Size: (Apr2003) 693KB Updates: There is an additional download for P4 processors. Description: VirtualDub is a video capture/processing utility for 32-bit Windows platforms (98/NT/2000/XP), licensed under the GNU General Public License (GPL). It lacks the editing power of a general-purpose editor such as Adobe Premiere, but is streamlined for fast linear operations over video. It has batch-processing capabilities for processing large numbers of files and can be extended with third-party video filters. VirtualDub is mainly geared toward processing AVI files, although it can read (not write) MPEG-1 and also handle sets of BMP images. It was started VirtualDub to do some quick capture-and-encoding. From there it’s basically grown into a more general utility that can trim and clean up video before exporting to tape or processing with another program


Video: Virtual dub screen shot

Video: Virtual dub screen shot

MOV 2 AVI A donation ware program RAD Tools from http://www.radgametools.com

WMV to AVI converter Convert and recompress video STOIK Video Converter converts AVI and WMV (Windows Media Video) files. You can use it to change fps, frame size, and compression codec of video stream, sampling depth, frequency, and number of channels of audio stream. STOIK Video Converter (n.d.) Retrieved 15 Sept 2004 from http://www.stoik.com/products/morphman/mm30_svc.htm



..//virtualMe\vMe_mv/mmedia/Software/sw_2004StoikVC10_WMV2AVI.zip wmv to avi converter software from Stoik

AVI: DivX (or Xvid) Codec

http://www.xvidmovies.com/


Green Screening with Wax 2.0 (Free Video Editor)

Download and install Wax 2.0e (Windows)Wax Homepage

Follow the instructions found on this video tutorial Wax 2.0 How To Greenscreen (Chroma Key)


Samples

You Tube "YouTube has become an indispensible resource for committed timewasters, with the 100 million videos watched every day accounting for 60% of all videos watched online. Generous estimates put the value of YouTube at around $NZ2.2billion, but it is estimated that 90% of the content violates copyright law". Steve Chen, YouTube founder envisages that within 18 months every music video ever created will be on YouTube.

YouTube (2007) Broadcast Yourself. Retrieved March 11, 2007 from http://www.youtube.com/


Capturing YouTube Videos To grab videos from YouTube you can use Firefox with an addin such as VideoDownloader. Videos are saved as flv files (you may need to rename the captured file with an flv extension) YouTube Grabber . Retrieved August 07, 2007 from http://www.softpedia.com/progDownload/Youtube-Grabber-Download-49515.html Once grabbed you can convert it to avi, mpeg or wmv using Free Flv to AVI Converter. Retrieved August 07, 2007 from http://www.nbxsoft.com/files/flvconverter.exe 

Hawkes Bay Today, , (2006, October 05) Is it illegal to put music videos online?. MMO/MVML Viewer: Retrieved from

YouTube (Screen shot)

Converting flv files (Youtube) to PowerPoint Windows Converter http://www.freedownloadmanager.org/downloads/Free_Flv_to_AVI_Converter_49540_p/free.htm Kodak camera: MOV and converted to MPG MOV: Raw EIT video from Kodak camera 320 x 240 @ 1.6MB MPG: EIT video from kodak camera converted, 320 x 240 @ 1.2MB


{2005EIT_kodak} Video from Kodak digital camera of the EIT Campus


{2005EIT_kodak} Video from Kodak digital camera of the EIT Campus

Sony Digital Camera: MPG MPG: Raw EIT video from Sony digital camera 640x480 @ 3.5MB


{2005EIT_Sony} MPG: Raw EIT video from Sony digital camera

Honda Car Ad

  • URL: http://www.albinoblacksheep.com/flash/honda.php
  • And you thought those people that set up roomfuls of dominos to knock over were amazing. There are absolutely no computer graphics or digital tricks in the film clip you are about to watch. Everything you see really happened in real time exactly as you see it.
  • The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work.
  • They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, some people in the crew were ready to change professions.
  • The film took three months to complete. It is two minutes long. It cost a reputed six million dollars to produce--including engineering.
  • However, this clip is fast becoming the most downloaded advertisement in Internet history.
  • Honda executives figure the ad will soon pay for itself simply in "free viewings" (Honda isn't paying a dime to have you watch this commercial!).
  • When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the estimated costs.
  • There are six and only six "hand-made" Honda Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film.
  • Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two hand-made cars.
  • The voiceover is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out there were no graphics. It was for real!
  • Oh, and about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet.

VmvIcon References.png References

  1. ↑ Gretech Corp(n.d.) GOM software - Free, Simple, Light, It just plays! - GOM Media Player, GOM encoder. Retrieved February 12, 2009 from http://www.gomlab.com/eng/
  2. ↑ Wikipedia (2009a) GOM Player. Retrieved February 12, 2009 from http://en.wikipedia.org/wiki/GOM_Player
  3. ↑ VideoLAN (2009). VLC media player - Overview. Retrieved February 12, 2009 from http://www.videolan.org/vlc/
  4. ↑ Wikipedia (2009b) VLC media player. Retrieved February 12, 2009 from http://en.wikipedia.org/wiki/VLC_media_player
  5. ↑ Huang, S. (2009) MediaCoder - more than a universal audio/video transcoder. Retrieved June 17, 2009 from http://mediacoder.sourceforge.net/
  6. ↑ Slivka, E.(2010). MPEG LA Declares H.264 Standard Permanently Royalty-Free. Retrieved August 27, 2010 from http://www.macrumors.com/2010/08/26/mpeg-la-declares-h-264-standard-permanently-royalty-free/

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