Principles of marketing/PMKT102/ Outline

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• Marketing research and customer insights
• Startup
  • Start here
  • About
  • Site map
• Course guide
  • Overview
  • Learning outcome and objectives
  • Syllabus
  • Activities and learning challenges
  • Resources
• Interactions
  • Course announcements
  • Course feed
• Learning pathways
  • Orientation
    • Overview
    • OERu platform
    • OERu social network
    • OERu forums
    • Website annotations
    • OERu resource bank
    • Learning journal blog
    • Start - Declare yourself challenge
    • Tasks - Declare yourself challenge
    • Outputs - Declare yourself challenge
  • Assessing customer behaviour and motivation
    • Overview
    • Video signpost: Customer needs and motivation
    • Consumer behaviour
    • Customer psychology
    • Organizational buyer behaviour
    • Business-to-business versus business-to-consumer markets
    • Strategic customer value
    • Start - Customer behaviour challenge
    • Tasks - Customer behaviour challenge
    • Outputs - Customer behaviour challenge
    • Quiz
  • Researching customer needs and preferences
    • Overview
    • Video signpost: Marketing research
    • Marketing research
    • Information gathering
    • Research questions
    • Start - Researching needs challenge
    • Tasks - Researching needs challenge
    • Outputs - Researching needs challenge
    • Quiz
  • Developing a value proposition for the product life cycle
    • Overview
    • Video signpost: Creating a value proposition
    • Product life cycle
    • The offering
    • Supply chain
    • Start - Value proposition challenge
    • Tasks - Value proposition challenge
    • Outputs - Value proposition challenge
    • Quiz
• Assessment
  • Assessment overview
  • Certification and qualification options
  • How to certify participation
  • Certificate in General Studies
  • PMKT102 EduBit assessment tasks
  • PMKT102 EduBit rubric