Principles of marketing/PMKT102/Value proposition lifecycle/Value proposition skills challenge outputs

Learning outcome actions

1. Publish a post on your blog sharing your rationale about value proposition throughout a product's life cycle for the Ultimate Standing Desk.
2. Your post must include:
   • An explanation of the value proposition, for each stage of the product life cycle, for one (1) target market. In Stages 3 and 4, you will be asked to identify an additional target market (B2B, B2C) in which you believe will be worthwhile pursuing for this product. Please be as specific as you can in describing your activities.
     • Market Introduction Stage - 250-300 words
     • Growth Stage - 250-300 words
     • Maturity Stage - 200-300 words
     • Saturation and Decline Stage - 250-300 words
   • Add category or tag for your post using the course tag (PMKT102). (See how to add a tag in Wordpress.)
3. Register your blog post on the Learning challenge register so others can find your post.
4. Provide substantive, relevant comments on two (2) of your course peers' / colleagues' blog posts. A substantive comment is at least four sentences that evidence your knowledge and experience in relation to another person's post.