Principles of marketing/PMKT102/Course guide/Syllabus

Session	Dates
Getting started	Independent study before starting the course.
Session 0	Independent study (recommend 2 days)
Session 1	Independent study (recommend 3 days)
Session 2	Independent study (recommend 3 days)
Session 3	Independent study (recommend 3 days)

Getting started

Course overview

Familiarise yourself with the course site and the course guide

• Dates: Independent study before starting the course.
• Consult these pages for the information you need.
  • About PMKT102
    1. Start here
    2. Course guide
• Key activities:
  1. Complete the OERu New Participant Survey
  2. Complete the 5 things you should do before starting the course

Session 0

Orientation

Establish your personal learning environment (PLE) and declare yourself.

• Dates: Independent study (recommend 2 days)
  
• Learning materials:
  1. Establish a personal learning environment.
• Key activities:
  1. Work through the learning materials for this learning pathway
  2. Post a "Toot" using the course PMKT102 hashtag
  3. Create your forums account for PMKT102 and complete your profile page
  4. Practise annotating a web page with the PMKT102 course code
  5. Create your bookmarks account and search for links using PMKT102
  6. Create a learning journal blog for PMKT102
  7. Complete the "Declare yourself challenge" for PMKT102

Session 1

Assessing customer behaviour and motivation

These are the things you need to complete for this learning pathway.

• Dates: Independent study (recommend 3 days)
• Learning materials:
  1. Assessing customer behaviour and motivation
• Learning activities:
  1. Customer needs and motivation (WEnote)
  2. Consumer behaviour (WEnote)
  3. Customer psychology (WEnote)
  4. Organizational buyer behaviour (WEnote)
  5. Business-to-business versus business-to-consumer markets (WEnote)
  6. Strategic customer value (WEnote)
  7. Customer behaviour challenge
  8. Quiz

Session 2

Researching customer needs and preferences

These are the things you need to complete for this learning pathway.

• Dates: Independent study (recommend 3 days)
• Learning materials:
  1. Researching customer needs and preferences
• Learning activities:
  1. Marketing research (WEnote)
  2. Information gathering (WEnote)
  3. Research questions (WEnote)
  4. Researching needs challenge
  5. Quiz

Session 3

Developing a value proposition for the product life cycle

These are the things you need to complete for this learning pathway.

• Dates: Independent study (recommend 3 days)
• Learning materials:
  1. Developing a value proposition for the product life cycle
• Learning activities:
  1. Product life cycle (WEnote)
  2. The offering (WEnote)
  3. Supply chain (WEnote)
  4. Value proposition challenge
  5. Quiz