Principles of marketing/PMKT102/Assessing customer behaviour/Customer behaviour skills challenge tasks

1. Review the Stimulus Resources, including the video and instructions for the hamster wheel standing desk.
2. Learn about the ideal (representative) customer within your target market and/or segmented audience. Who is s/he - a business-to-business (B2B) customer; or business-to-consumer (B2C) customer? Remember the demographic and psychographic information collected in the previous sections. How does s/he make purchase decisions? Is s/he influenced by internal / external factors (i.e., family, peer groups, magazine reviews? Where is s/he likely to purchase this product - online, in-person or through direct sales - or a combination of both.
3. What problem is this product likely to solve, for your target market customers? What motivates them to buy? (Hint: Maslow's Needs Hierarchy.)
4. Where is your customer likely to buy this product? Explain your rationale.
5. What is this customer likely to do, after purchasing this product? (e.g. refer to friends / family; write a positive/negative review; engage with the company on the web / by mail registration, etc.)
6. Respond substantively to at least two of your peers / colleagues who have made blog posts. Look in the Course Feed to find their post.