Interview skills/INTRV100/Course specification

Part A: Course specification

Metadata

• OERu course name: Principles of marketing
• Level: 1st year Bachelor's degree level
• Notional learning hours: 120
• Micro-courses (Three micro courses of 40 hours each)
  1. Core foundations of successful marketing (PMKT101)
  2. Market research and customer insights (PMKT102)
  3. Launching products and generating market demand (PMKT103)
• OERu course codes: PMKT101, PMKT102 and PMKT103
• OERu assessing institutions: Thomas Edison State University
• Micro-credential options: No
• OERu mode of study: Self-directed study or cohort-based independent study with peer-learning support.

Course aim

Welcome to Interview Skills. General information about this course and its requirements can be found below.

Course Designer: Randy Fisher

Course Description: This course is intended to help you develop the skills to effectively to analyze the interview process and apply key principles to demonstrate your skills, interests, experience, accomplishments and personality to potential employers, hiring managers and decision makers.

Learning outcomes - Marketing Skills

1. Apply principles to create a marketing strategy which optimises the marketing mix taking segments, targeting and positioning into account
2. Develop a value proposition for a product life cycle demonstrating how market research taking customer behaviour, needs and motivation into account informs this process.
3. Identify key components for launching a product and generating market demand for the product life cycle by justifying appropriate branding, distribution channels, promotion tools and tactics.

Learning Outcomes - Interview Skills

Upon successful completion of this course, you will be able to:

1. describe appropriate dress for the interview;
2. list and prepare for commonly asked interview questions;
3. list suggested questions to ask hiring managers, human resources personnel, headhunters, third parties, and so forth;
4. describe techniques and tactics to study prior to your first interview;
5. list questions to ask yourself after the interview to evaluate your success and areas in which you can improve;
6. list tips to manage the phone interview;
7. develop an effective strategy for negotiating salary issues; and
8. describe how to negotiate an offer wisely.

Throughout this course, you'll also see related learning outcomes identified in each week. You can use the learning outcomes to help organize your learning and gauge your progress.

Indicative content

1. Key marketing concept
2. The Four Ps (product, price, place and promotion) of the marketing mix
3. Optimising the marketing mix (New and existing products, pricing approaches, the market place and promotion)
4. Market segmentation, targeting and positioning
5. Assessing customer behaviour, needs and motivation
6. Organisational buyer behaviour
7. Business-to-business (B2B) and business-to-consumer (B2C) markets
8. Marketing channels
9. Customer psychology
10. Strategic customer value
11. Market research approaches
12. Developing a value proposition for the product lifecycle.
13. Market supply chains
14. Product branding and distribution channels
15. Promotion tools and tactics
16. The power of digital marketing

Assessment and credit transfer options

Saylor examination

Saylor Academy examination for OERu partners who recognise The ACE Alternative Credit Project and assessments from Saylor. While credit is not guaranteed at all schools, Saylor have partnered with a number of schools who have expressed their willingness to accept transfer of credits earned through Saylor. Visit the Saylor site for more information.

CLEP examination

College-Level Examination Program (CLEP) towards awards for partner institutions who recognise CLEP examinations for credit.

Thomas Edison State University (TECEP)

Assessment type	Learning outcomes	Details	Weighting	Completion requirements
Challenge examination	LO1, LO2 and LO3.	Objective item assessment and two essays (MAR-301-TE)	100%	Passing score of 65%. Grade will be reported as CR (credit)

Thomas Edison State University (Assignment portfolio)

Assessment type	Learning outcomes	Details	Weighting	Completion requirements
Assignment	LO1, LO2 and LO3	Assessed assignment portfolio	100%	Proficiency demonstrated to equivalent of C grade.

Pre-requisites

• Learners whose primary language is not English must demonstrate proficiency in written and spoken English as indicated by a Test of English as Foreign Language (TOEFL) score of 550 on the written version; 213 on the computer version; or 79 on the Internet based version.

Part B: Detailed objectives

Micro-course structure

Learners are required to complete three micro-courses to prepare for the assessment.

Micro 1: Core foundations of successful marketing

Core Foundations of Successful Marketing is a free Open Online Course designed for students who want to learn about the key principles, trends and practices in marketing.

Micro-course aims

This course will help learners:

1. Understand the marketing process.
2. Create a marketing plan.
3. Understand marketing in relation to target audiences.

Learning objectives

Upon successful completion of this micro-course, learners will be able to:

1. Define marketing and explain its function in society.
2. Explain the difference between marketing, advertising, and sales.
3. Describe marketing concepts and terminology.
4. Describe the process of market research.
5. Describe the concept of pricing.
6. Explain product strategy, including the concepts of product life cycle, positioning, and pricing.
7. Define competition and explain competitive analysis.
8. Analyze the process of distribution and explain marketing channels.
9. Identify the key elements of product promotions.
10. Develop core components of a marketing strategy and plan, integrating print and digital approaches, tools and practices
11. Experience the importance of blogging as a means for personal self-reflection, critical thinking; and learning; and as a digital tool for marketing outreach, visibility, communications and promotion

Micro 2: Market research and customer insights

Marketing research and customer insights is a free Open Online Course designed for students who want to learn about the basics of assessing and researching the customer and a product's life cycle.

Micro-course aims

This course will help learners to:

1. Understand the customer's buying process.
2. Find out how to conduct market research.
3. Understand the product life cycle.

Learning objectives

Upon successful completion of this micro-course, learners will be able to:

1. Define customer behaviour and the difference between needs and wants
2. Understand the customer decision-making process
3. Consider the commonalities and differences of business-to-business (B2B) and business-to-consumer (B2C) marketing throughout the purchasing life cycle
4. Define market research - customer behaviour and the difference between needs and wants
5. Explain the differences between qualitative and quantitative research
6. Understand the customer decision-making process
7. Explain the commonalities and differences of B2B and B2C marketing throughout the purchase life cycle
8. Define market research - customer behaviour and the difference between needs and wants
9. Explain the differences between qualitative and quantitative research
10. Understand the customer decision-making process
11. Explain the commonalities and differences of B2B and B2C marketing throughout the purchase life cycle

Micro 3: Launching products and generating market demand

Launching products and generating market demand is a free Open Online Course designed for students who want to learn about the basics of branding products, promotion tools and digital marketing.

Micro-course aims

This course will help learners to:

1. Understand product branding and distribution channels.
2. Be aware of the range of marketing communications and promotion techniques.
3. Be aware of the range of digital marketing tools.

Learning objectives

Upon successful completion of this micro-course, learners will be able to:

1. Explain product branding and its characteristics.
2. Identify the components of the distribution process, its complexities, pain points and opportunities for increasing sales.
3. Critically think about distribution channels for different products at different stages in their life cycle (i.e., warehouse shipping, distribution to sellers, product returns and restocking).
4. Explain product promotion and its characteristics.
5. Identify the key elements of a promotional strategy for a product at different stages in its life cycle.
6. Explain how guerrilla marketing can expand the reach and cost-effectiveness of a promotional campaign.
7. Explain digital marketing, social media and its strengths and weaknesses.
8. Identify the key elements of a digital marketing strategy for a product at different stages in its life cycle.
9. Explain how digital marketing can expand the reach and cost-effectiveness of a promotional campaign.
10. Discuss the implications of digital promotions and social media for marketing planning.

Course links (if available)

• Planning page
• Course materials
  1. PMKT101 Outline (Core foundations of successful marketing) --- PMKT101 Wordpress site
  2. PMKT102 Outline (Market research and customer insights) --- PMKT102 Wordpress site
  3. PMKT103 Outline (Launching products and generating market demand) --- PMKT103 Wordpress site