VirtualMV/Research in IT/Theories

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Theories relevant to research in IT


Rogers (1995) "Classical Adoption Model"

  • widely accepted model used for identifying critical characteristics for innovations
  • innovation defined as as an idea, practice or product that is perceived as new by the potential adopters even if it had existed earlier elsewhere
  • Attributes: Relative advantage, complexity, compatibility, observability, and trialability

(Crankshaft Publications, 2005) Crankshaft Publications. (2005). Tele-Medicine: Building Knowledge-Based Tele-Health Capability in New Zealand. Retrieved from

Theory of Diffusion of Innovations

how innovations are taken up in a population. It describes three valuable insights into the process of social change:

  • What quality makes an innovation spread?
  • Importance of peer-to-peer conversation
  • Understanding the needs of different user segments

Robinson, L. (2009, January). A summary of Diffusion of Innovations. Retrieved from

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