VirtualMV/Research in IT/Methodologies/Ethnographic

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By the end of this section you will be able to:

  • Describe the ethnographic research methodology in an IT Context

Hammersley and Atkinson (1983)[1] emphasise the researcher’s overt/ covert participation in research subjects’ daily lives for an extended duration, observing, listening to conversations, and collecting data that contributes to the understanding on issues being investigated.

Rybas and Gajjala (2007)[2] cyberethnography (in technology-mediated environments), includes both production and consumption of technological artefacts.

VmvIcon References.png References

  1. Hammersley, M. & Atkinson, P. (1983). Ethnography: principles in practice. Tavistock: London.
  2. Rybas, N. & Gajjala, R. (2007). Developing Cyberethnographic research methods for understanding digitally mediated identities [33 paragraphs]. Forum Qualitative Sozialforschung /Forum: Qualitative Social Research, 8(3), Art. 35, Retrieved May 12, 2011, from