VirtualMV/Internet and Web/Advertising/Content

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VmvIcon Objectives.png

By the end of this page you will be able to:

  • Describe Google Adsense and understand a selection of performance reports

Google Adsense

In order to understand the concept of Google Adsense, this was added to the teaching wiki in August 2011. The discussion and screen captures illustrate progress in the initial stages. Note: If you log-in to the wiki the advertisements will not show, so they are only shown when browsing the wiki anonymously.

Google Adsense Home page (After first day!)
Google Adsense Performance report
Google Adsense: Performance report showing countries

vMVwiki earnings summary

From Aug 1, 2011

DatePage viewsClicksPage CTRCPCPage RPMEst Earnings
2011, Aug 2295460.63%$0.28$1.79$1.71
2011, Sep 63,384140.41%$0.34$1.41$4.78


  • Page CTR = The page clickthrough rate (CTR) is the number of ad clicks divided by the number of page views.
  • Cost-per-click (CPC) = The amount an advertiser pays each time a user clicks his or her ad. The CPC for any ad is determined by the advertiser; some advertisers may be willing to pay more per click than others, depending on what they're advertising.
  • Revenue per 1000 impressions (RPM) = the estimated earnings that you'd accrue for every 1000 impressions that you receive.